Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term. At the same time, audiences of both modes manifest differences in behaviour, including time and money spent, as well as technology ownership and social media usage – all of which are important to establish to enable games companies to effectively prioritise product roadmaps and design marketing strategies.

Companies and brands mentioned in this report: Discord, Facebook, Facebook Messenger, Fortnite, FreeFire, Instagram, Nintendo, Pinterest, PlayStation, Snapchat, Roblox, Tik Tok, Twitch, Twitter, WhatsApp, Xbox, and YouTube