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Digital collectables and NFTs Entertainment impacts for the video ecosystem

Report by Tim Mulligan
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20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just            of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media. NFTs should be seen in the context of a wider digital collectable transition in aspirational digital entertainment. NFT functionality will become an operational must for smart TVs and video networks seeking wider engagement and retention with emerging TV show and film fandoms.

Key insights:

  • NFTs represent            emerging transition from physical ownership,            access-to- ownership, through to digital           
  • NFT awareness            currently low, with only            of            aware of them
  • In-game purchases            an insight into the emerging            collectable behaviour in entertainment that            be replicated in video
  • Media streamers,            downloaders, and multiple video service            all over-index for in-game purchasing,            a natural progression to digital           
  • Smart TVs            a mainstream and secure platform            NFTs and other digital collectibles            be traded, promoted, and displayed           
  • Ultimately, digital            may become as utilitarian as            with the focus shifting to            experiences powered by technology
  • Inter-operable digital            that can be migrated between            and services will become the            output of NFT technology in           

Companies and brands mentioned:  Amazon, Amazon Fire TV Stick, Apple, Apple TV, Disney+, LG Electronics, NetEase Cloud Music, Netflix, Samsung, and Tencent Music Entertainment

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