Reports Games

Games consumption Q1 2022 Time spent takes centre stage

Report by Karol Severin
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20,000 foot view:  Time spent on games is growing in importance as a key performance indicator for the games industry. Whether it is games subscription services deciding which titles and publishers to prioritise in terms of partnerships, or individual games assessing which distributor or console ecosystem to strike an exclusive deal with, right through to planning effective marketing campaigns and product strategies, the average time spent on games and the monitoring of relevant gamer segments will play an increasingly important role. With this in mind, MIDiA presents its inaugural annual games consumption model and report.

Key insights:

  • Time spent            games is becoming a pivotal            as the games industry transitions            unit-sales-led towards engagement-led business models
  • In            2022,            across US, UK, Canada, Australia,            Germany, Sweden, Brazil, and South            spent an average of            hours            week playing games
  • US gamers            the most weekly hours on                       while German players spent the                      
  •            of gamers accounted for            of all weekly gamer hours in            2022
  • Mobile gamers            fewer weekly hours            on games            the gamer average, while console            PC gamers            both spent more
  • High spec            PC owners spent            hours per            on games in            2022, making            the most engaged games technology            segment
  • Xbox owners            the most time on games            of all console owners, followed            Nintendo owners            hours) and PlayStation                       hours)
  • Fans of            world            sandbox            and RPG            games            the most weekly hours on            while puzzle fans spent the                      

Companies and products mentioned:  Among Us, Animal Crossing, Assassin’s Creed, Apex Legends, Call of Duty, Elden Ring Fall Guys, FIFA, FreeFire, GTA, Far Cry, Fortnite, League of Legends, Lost Ark, Madden NFL, Minecraft NBA              Nintendo, PlayStation, Pokémon, PUBG, Red Dead Redemption, Roblox, Rocket League, Sonic, Spider-man, Super Mario, Valorant, and Xbox