Audio ad opportunity Niche targeting unlocks attention

Annie Langston

May 2022

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other entertainment habits of audio consumers. Social media offers an opportunity to not only learn about audio listeners, but to also provide a space to capitalise on grassroots promotion techniques to promote audio content

Companies and brands mentioned in this report: Amazon, Apple, Audible, Call Her Daddy Clubhouse, Discord, Disney+, Facebook, Facebook Live, Google, HBO, Julia Fox, Lemonada Media, Netflix, Patreon, Reddit, Spotify, Spotify Greenroom, TikTok, Twitter, Twitter Spaces, Tumblr, YouTube

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