Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Profiling the social media footprint of niche entertainment audiences for Web 3

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Report by Hanna Kahlert

24 Mar 2022

social media

social media following

Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just...

AVOD
A market primed for success

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Report by Tim Mulligan

24 Mar 2022

Video

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption....

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

gaming

Games

entertainment

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and...

Recorded music market 2021
Red letter year

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Report by Mark Mulligan

17 Mar 2022

Streaming Music

recorded music

independent labels

MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth across most formats –...

Games companies’ video opportunity
From marketing to monetisation

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Report by Karol Severin

16 Mar 2022

Streaming

gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

Audio audiences
Steady change

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Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

Radio

radio audiences

music radio

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. : Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Music consumer survey, Q3 2021
A new generation leans forward

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Report by Tatiana Cirisano

28 Feb 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Cultural trends of 2022
A year of inflection points

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Report by Hanna Kahlert

28 Feb 2022

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world...

From marketing to monetisation
The games video opportunity for games companies

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Report by Karol Severin

22 Feb 2022

YouTube

Twitch

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content...

Music creators
Slicing the funnel

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

YouTube

Soundcloud

tunecore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

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Report by Tim Mulligan

11 Feb 2022

Video

discovery

video streaming services

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is...

State of the live streaming nation
Reframing the format post-lockdown

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Report by Tatiana Cirisano

28 Jan 2022

Consumer Behaviour

live music

gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the...

NFTs and entertainment
Opportunity assessment

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Report by Karol Severin

27 Jan 2022

Games

mobile games

Epic Games

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...

Video discovery
The new streaming battleground

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Report by Tim Mulligan

25 Jan 2022

Video

discovery

Amazon

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is...

Hybrid futures
MIDiA 2022 predictions

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Fandom drivers
From fan psychology to NFT demand

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Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

Gamer consumer deep dive Q3 2021

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Report by Karol Severin

23 Dec 2021

gaming

Games

mobile games

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q3 2021

Report by Tim Mulligan

22 Dec 2021

Video

Online video

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Report by Mark Mulligan

22 Dec 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

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Showing 181 to 200 of 639 results.