Artists direct Focus on passion, not professionalism

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the million artists in this segment are far from a unified group, and have varied aspirations, challenges, and needs. MIDiA’s 2023 creator survey reflects that the two largest sub-segments of artists direct are those who seek full-time music careers; and those who are passionate about music, but not seeking a full-time career. Counterintuitively, the latter may provide nearly just as large a revenue opportunity for the artist services sector than the former.

Companies and brands mentioned in this report: AWAL, BandLab, Believe, Discover Mode, Gamma, Human Re Sources, Laylo, Repost Network, Reverbnation, Sony Music, SoundCloud, SoundOn, Spotify, Stem, TikTok, TuneCore, and UnitedMasters

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