Reports Games

Games purchasing by format Brick and mortar is not dead

Report by Karol Severin
Cover image for Games purchasing by format
PDF PowerPoint Excel

Get full access to this report and assets

Already a MIDiA client? Login here to view this report.

New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.

This report presents a            2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format and digital versus physical distribution channel. It covers:

  • % of            who purchased a game in            physical format through a physical            and mortar) retailer (e.g., Walmart,           
  • % of            who purchased a game in            physical format through a digital            (e.g., Amazon)
  • % of            who purchased a game in            digital format through a digital            (e.g., PlayStation Store, Steam, Epic            Store)

Gamer segments included are:

  • By gamer            (Mobile, PC, Console)
  • By age           
  • By social            service user (Facebook, Facebook Messenger,            Instagram, Snapchat, TikTok, Discord, WhatsApp,           
  • By games            fans (FPS, RPG, action /            platformer, open world, sandbox, puzzle,            strategy, MOBA, survival, and sports           
  • By gamer            segment (online multiplayer players, in-game            buyers, games service subscribers)

The data in this report is from MIDiA Research’s            2023 consumer survey. The presented slides show the US            Data on additional markets is available in the full            2023 survey.