Games purchasing by format Brick and mortar is not dead
Report by
Karol Severin
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This report presents a 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format and digital versus physical distribution channel. It covers:
- % of who purchased a game in physical format through a physical and mortar) retailer (e.g., Walmart,
- % of who purchased a game in physical format through a digital (e.g., Amazon)
- % of who purchased a game in digital format through a digital (e.g., PlayStation Store, Steam, Epic Store)
Gamer segments included are:
- By gamer (Mobile, PC, Console)
- By age
- By social service user (Facebook, Facebook Messenger, Instagram, Snapchat, TikTok, Discord, WhatsApp,
- By games fans (FPS, RPG, action / platformer, open world, sandbox, puzzle, strategy, MOBA, survival, and sports
- By gamer segment (online multiplayer players, in-game buyers, games service subscribers)
The data in this report is from MIDiA Research’s 2023 consumer survey. The presented slides show the US Data on additional markets is available in the full 2023 survey.