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Web 3.0 is here Navigating the new culture of digital entertainment

Hanna Kahlert
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If you are interested this report, or related reports such as Social media reboot The rise of social 2.0 and the emancipation of the digital native, Social 2.0 Social media’s survival of the fittest, and how marketers fit in and The AI entertainment revolution How artificial intelligence will reshape media consumption get in touch today to enquire about a report bundle.

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer level. Companies may be looking towards what the new world of web            means for them, but they need to prepare for a generation of digital-first consumers who, powered by new creator tools, will evolve new needs and expectations that are significantly different from their current entertainment lives. 

Companies and brands mentioned in this report: Aldi, Amazon Alexa, American Data Privacy Protection Act, Apple Music, Bridgerton, Cyber Resilience Act, DALL-E, Deep Fake Neighbour Wars, Drake, Facebook, Ghostwriter, Holly Herndon, ITV, Instagram, M&S, Metro Boomin, Midjourney, Netflix, OpenAI, Snapchat, Spotify, Taylor Swift, The Weeknd, TikTok, Twitch, Universal, YouTube