US SVOD consumer podcast engagement Audio is the new spinoff
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As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences. For podcast creators and networks, access to streaming video audiences enables the opportunity to reach mainstream digital audiences. As engagement increasingly overlaps across formats, multimedia ecosystems combining complementary content and networks thus offer a unique advantage to consolidate both attention and engagement in the entertainment space.
Companies and brands mentioned in this report: Amazon, Amazon Fire TV, Amazon Prime Video, Apple, Apple Podcasts, Apple TV+, Austin Butler, Bridgerton, Disney+, Dolly Parton, Extraordinary Attorney Woo, HBO Max, Hulu, iHeartMedia, James Patterson, Janelle Monáe, Lupin, Marvel, Netflix, Paramount+, Roku, SiriusXM, Sky Stream, Spotify, The Boys: The Official Podcast, The Official The Lord of the Rings: The Rings of Power Podcast, Queen Charlotte, Variety, Veritone, WeCrashed, Wondery, YouTube