Podcasts and gamers How audio can propel the gaming universe
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The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment formats to tap into. As games aficionados over-index for a variety of podcasting behaviours, podcasts are an opportunity for games companies to turn many of the adverse effects of attention inflation into opportunities to drive fandom, engagement, and revenue along the way.
Companies and brands mentioned in this report: Audioboom, BBC Beautiful / Anonymous , Chris Gethard, Comic Con, Distractible, Dropped Frames, Dungeons & Dragons , HBO Max, iHeartMedia, iHeartLand, Madden NFL , Markiplier, Minecraft , NFL, Splinter Cell, Spotify, Succession, The Last of US , Twitch, Yakuza , YouTube, and YouTube Live