Reports

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

August 2016

music apps

youth

generation edge

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience.

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Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

Brazil

Online video

video consumers

Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits.

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Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often struggle with conversion to payment as well as a regular production of hits to retain momentum in the long term.

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Virtual Reality
The Content Conundrum

Tim Mulligan

August 2016

scripted drama

VR

virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

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VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Zach Fuller

July 2016

technology adoption

VR

VR gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable levels of exploration in a safe and inconsequential environment.

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Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

July 2016

Australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech com...

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Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

July 2016

ARPU

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android and 1 billion iOS devices) messaging apps are the smartphone killer app.

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Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Mark Mulligan

July 2016

Music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

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State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

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Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Tim Mulligan

June 2016

Video

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are becoming an increasingly important part of the video landscape.

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App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Karol Severin

June 2016

app store

app economy

app charts

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

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Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make t...

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Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Tim Mulligan

May 2016

Online video

Messaging apps

online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital...

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Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences.

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Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

May 2016

Consumer behaviour

messaging platforms

Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users.

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After The Album
How Playlists Are Re-Defining Music Consumption

Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the b...

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State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Tim Mulligan

April 2016

YouTube

emerging markets

Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia ove...

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Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Karol Severin

April 2016

ad block

adblocking

adblockers

This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness of publishers’ responses. Many of the tactics deployed help slow some of the short-term revenue loss, but do little to address the longer-term situation.

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Decoding The Adblocking Threat
Key Players, End Games And Implications

Karol Severin

March 2016

adblocking

mobile advertising

adblockers

The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency and allowing the problem to acquire desktop adblocking proportions before serious notice is taken.

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