Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

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Karol Severin

June 2016

app store

app economy

app charts

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

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Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

Cross Border Listening
Borderless Hits And Curated Playlists

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Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make their mark on the global arena in a way previously unimaginable.

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

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Tim Mulligan

May 2016

Online video

Messaging apps

online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives.

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

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Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences.

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

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Karol Severin

May 2016

Consumer behaviour

messaging platforms

Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users.

After The Album
How Playlists Are Re-Defining Music Consumption

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Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the beating heart, the fuel which drives both discovery and consumption.

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

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Tim Mulligan

April 2016

YouTube

emerging markets

Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia over indexing on the number of views in relation to subscribers.

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

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Karol Severin

April 2016

ad block

adblocking

adblockers

This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness of publishers’ responses. Many of the tactics deployed help slow some of the short-term revenue loss, but do little to address the longer-term situation.

Decoding The Adblocking Threat
Key Players, End Games And Implications

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Karol Severin

March 2016

adblocking

mobile advertising

adblockers

The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency and allowing the problem to acquire desktop adblocking proportions before serious notice is taken.

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Leo Morel

March 2016

Streaming

Streaming Music

mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily falling, most Latin American countries have not developed music download markets, thus creating latent digital demand.

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

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Tim Mulligan

March 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popularity.

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

February 2016

France

mobile apps

mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance.

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

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Tim Mulligan

February 2016

US

cable tv

usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communications to move in on the newly vulnerable target.

The Steady Demise Of The CD Buyer
How The Music Industry Is Sleepwalking Into A Revenue Collapse

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Mark Mulligan

February 2016

cd revenue

cd buyers

Music buyers

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient legacy of the physical era, a format anomaly that will soon pass.

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

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Mark Mulligan

February 2016

Streaming

p2p

Video subscriptions

Ever since the advent of Napster, media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting free with free itself, launching services such as Hulu and BBC iPlayer.

The Third Screen Revolution
The Explosion In Mobile Video

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Karol Severin and Tim Mulligan

January 2016

Content strategy

mobile video

content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalise some TV and online viewing time, mobile video is here to co-exist alongside its large-screen cousins rather than to replace them.

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

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Mark Mulligan

January 2016

Subscriptions

Streaming Music

Music Subscriptions

2015 was the year streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming.

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

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Tim Mulligan

January 2016

YouTube

Twitter

music video

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

MIDiA Research Predictions, 2016
Video Eats The World

Cover image for MIDiA Research Predictions, 2016

Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

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