Over 50 And Mobile Profiling The Underserved Older Mobile Consumer

20,000 Foot View: The over XXX segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation for being more tech cautious. This will all change, though not overnight, as younger digitally savvy consumers age. Now is the time to start giving the over XXX more attention. In doing so, companies can benefit from opportunities that extend from the undersupply of mobile experiences tailored for the over XXX A catalyst will be the steady improvement and simplification of mobile experiences, particularly as Mobile Life Ecosystems emerge. The over XXX mobile consumer will become one of the key addressable mobile audiences over the coming years.

XXX Findings:

• XXX of over XXX consumers own a smartphone compared to XXX of consumer average
• XXX of over XXX consumers are Android users, XXX are iOS users
• XXX has the largest user base lead in the over XXX segment
• XXX XXX of over XXX consumers spend XXX or more per month on apps, compared to XXX of overall consumers
• XXX of over XXX consumers do not spend anything on mobile apps monthly, compared to XXX of overall consumers
• XXX of over XXX smartphone owners don’t spend any weekly time on apps
• XXX of over XXX consumers are weekly Facebook users compared to the all consumer average of XXX style="line-height: XXX XXX are more likely to watch video ads XXX usually skip ads on YouTube compared to XXX of overall consumers)
• XXX engagement and spend of the over XXX consumers will increase, with the rise of next generation Mobile Life Ecosystems commanded through voice and text

Companies Mentioned: Alphabet, Apple, Android, Facebook, Google, iOS, YouTube