Over 50 And Mobile Profiling The Underserved Older Mobile Consumer
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20,000 Foot View: The over segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation for being more tech cautious. This will all change, though not overnight, as younger digitally savvy consumers age. Now is the time to start giving the over more attention. In doing so, companies can benefit from opportunities that extend from the undersupply of mobile experiences tailored for the over A catalyst will be the steady improvement and simplification of mobile experiences, particularly as Mobile Life Ecosystems emerge. The over mobile consumer will become one of the key addressable mobile audiences over the coming years.
Key Findings:
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of over consumers own a smartphone compared to of consumer average
of over consumers are Android users, are iOS users
- Android has the largest user base lead in the over segment
- Only of over consumers spend or more per month on apps, compared to of overall consumers of over consumers do not spend anything on mobile apps monthly, compared to of overall consumers of over smartphone owners don’t spend any weekly time on apps of over consumers are weekly Facebook users compared to the all consumer average of
- Over are more likely to watch video ads usually skip ads on YouTube compared to of overall consumers)
- Mobile engagement and spend of the over consumers will increase, with the rise of next generation Mobile Life Ecosystems commanded through voice and text
Companies Mentioned: Alphabet, Apple, Android, Facebook, Google, iOS, YouTube