Over 50 And Mobile Profiling The Underserved Older Mobile Consumer

Karol Severin

December 2016

The over segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation for being more tech cautious. This will all change, though not overnight, as younger digitally savvy consumers age. Now is the time to start giving the over more attention. In doing so, companies can benefit from opportunities that extend from the undersupply of mobile experiences tailored for the over A catalyst will be the steady improvement and simplification of mobile experiences, particularly as Mobile Life Ecosystems emerge. The over mobile consumer will become one of the key addressable mobile audiences over the coming years.

Companies Mentioned: Alphabet, Apple, Android, Facebook, Google, iOS, YouTube

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