US Video Market Overview SVOD Grows The Pay-TV Market
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The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological sophistication of the addressable market and increased engagement of existing users. In tandem with these trends Subscription Video On Demand (SVOD) penetration is on the cusp of becoming a mainstream consumer activity with of US consumers now subscribing. The US video market will experience further strong growth as it increasingly eats into linear TV.
Companies and services mentioned in this report: Amazon Prime, Hulu Plus, Netflix, Spotify, iQYi, Facebook, YouTube, HBO Now, WWE, Youtube Red, Google Chromecast, Roku