Fake News 2017 Social Media’s Coming of Age
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20,000 Foot View: By reaching the apex of cultural ubiquity, social media is being forced to answer questions it never imagined it would need to. Zuckerberg, Dorsey and Co.’s original missions could not have comprehended the way in which their communications tools would construct world-views. But when your service becomes a window into the wider society that has, for many, superseded news websites themselves, the weight of responsibility arrives on your shoulders. Fake news went mainstream in 2016 and was the subject of endless think pieces over how to address the matter without encroaching on the sensitive issue of censorship. Because these sites are not beholden to the same regulatory standards as other news outlets – stories ranging from the gross to the fantastical permeate the glowing news feeds of smartphone users globally.
Key Findings:
- Only of users subscribe to multiple paid services across Online Video, Music News. consumption of new media (Vice, Buzzfeed) is higher than average news consumption in the same demographic
- Paid digital subscriptions for the FT, for New York Times), pale in to the Daily Active Users Facebook.
- Major news have seen a steep decline the sharing of their content Facebook of Buzz Feed and Vice users are aged under while of traditional online news users are aged over
- Algorithm’s in media’s make-up creates ‘filter bubbles’ limits perception of the wider cycle
- Sharing articles social media as an expression values leads to niche and sites gaining traction
- The present framework for online publishing encourages news
- The multi-platform blurs the distinction between parody satire Companies Mentioned: BBC, BuzzFeed, Financial Times, Google, Outbrain, The York Times, The Guardian Group, Twitter, Vice