MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

SVOD and the Emerging Video Content Bubble

Cover image for SVOD and the Emerging Video Content Bubble

Tim Mulligan

5 Mar 2018

Media and Marketing

Another week, another inflated data point around the expanding content offerings on premium video services. Netflix CEO David Wells announced on Tuesday, 27th February, that not only will Netflix spend...

5 min read

Could Hatch Be Rovio’s Answer To Satiating Shareholders In The Long Term?

Karol Severin

1 Mar 2018

Last week Rovio published preliminary information about its performance in Q4 and full year 2017, as well as its outlook for 2018. Rovio said it expects €297.2 million revenue for 2017, which is a growth...

4 min read

The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Cover image for The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Mark Mulligan

28 Feb 2018

Spotify just filed its F1 for its DPO. The most anticipated business event in the recorded music industry since, well…as long as most can remember, is one big step closer. The filing is a treasure trove...

5 min read

Will AI Replace The Artist Altogether Or Will It Serve As Another Creation Tool?

Zach Fuller

28 Feb 2018

artificial intelligence

In covering tech trends, we try to avoid chasing after the latest buzzwords at MIDiA. Artificial Intelligence certainly ticks the boxes of Gartner’s famed hype cycle model , i.e. technologies that attract...

4 min read

Just What Is Tencent Up To With Streaming?

Mark Mulligan

28 Feb 2018

Tencent is building a global streaming empire. Back in December 2017 Tencent Music did a 10% equity swap deal with Spotify and now it has led a $115 million investment round for India-based streaming service...

2 min read

Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing...

3 min read

Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

genre preferences

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show...

3 min read

Why Netflix Is investing $300 million Into Ryan Murphy

Cover image for Why Netflix Is investing $300 million Into Ryan Murphy

Tim Mulligan

22 Feb 2018

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities). A term only loosely understood before...

4 min read

With Black Panther: The Album Soundtrack At Number One In The US, Are We Witnessing A Soundtrack Renaissance?

Zach Fuller

20 Feb 2018

Critical Developments

With the film sitting atop the box US office, Black Panther: The Album, executively produced by Kendrick Lamar, has managed a rare franchise feat by debuting at No. 1 on the Billboard 200 chart, with 154,000...

3 min read

The Sports Bubble Has Finally Burst for The English Premier League

Cover image for The Sports Bubble Has Finally Burst for The English Premier League

Tim Mulligan

14 Feb 2018

English Premier League

Yesterday the English Premier League (EPL) announced the winners of its triennial domestic TV broadcast rights. As expected the two incumbent rights holders (Sky and BT) retained their privileges to cover...

3 min read

The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller

14 Feb 2018

digital advertising

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course...

3 min read

Radio Is Streaming’s Next Frontier

Cover image for Radio Is Streaming’s Next Frontier

Mark Mulligan

9 Feb 2018

Ad Supported Music

ad supported streaming

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there...

3 min read

The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Cover image for The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league,...

3 min read

Quick Take: Is Pandora Too Big to Fail for the US Streaming Economy?

Zach Fuller

5 Feb 2018

A quick appraisal of the US music streaming space reveals some surprising distinctions in the market, particularly when compared to global trends. The US Streaming market is disproportionately ad-supported:...

2 min read

Facebook Has Got An Instagram Problem

Cover image for Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook messenger

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

4 min read

Why Chinese Tech & US Film Production Need Each Other

Tim Mulligan

30 Jan 2018

Media and Marketing

Thursday’s (January25th) announcement that Tencent was acquiring 10% of movie and TV production company Skydance Media, revealed the latest front in the content war being fought between tech and media,...

3 min read

Yonder And Streaming's Less Travelled Path

Cover image for Yonder And Streaming's Less Travelled Path

Mark Mulligan

29 Jan 2018

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market...

3 min read

Market Definition Lifecycles and the Future of Netflix

Zach Fuller

26 Jan 2018

How a business defines itself and the products or services it offers are crucial in how market forces (public or private) develop around it. Narrow definitions of business operations in the short-term...

3 min read

Fandom Overlap – Cannibalisation Risks For Games And SVOD Releases

Karol Severin

24 Jan 2018

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre...

3 min read

Netflix Is Now A Truly International Player

Tim Mulligan

23 Jan 2018

Streaming video

In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international...

2 min read

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