MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Cover image for Enter the Dragon: Netflix Steps Closer to Borderless Content with Korea’s CJ ENM

Tim Mulligan

2 Jan 2020

This Monday Netflix quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30 th press release officially announced the production and output deal agreed on November 21 st 2019 between Netflix and Studio Dragon, a production company owned by CJ ENM, a leading Korean media company spanning Korean TV and film and K-Pop.

3 min read

Quick Take: If We Are Moving from an Attention Economy to a Sentiment Economy, Is Music Still Undervalued?

Zach Fuller

19 Dec 2019

Music streaming

post-peak attention

Applying economics to music often invites groans from music fans, but here goes…. The recorded music market is currently worth $18.8 billion dollars a year, and thanks to streaming that number is growing.

2 min read

Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.

5 min read

The Future Has Finally Arrived – Streaming Supplants Pay-TV

Cover image for The Future Has Finally Arrived – Streaming Supplants Pay-TV

Tim Mulligan

16 Dec 2019

direct-to-consumer

It was a long time in coming, but what was always on the horizon has now become a reality as subscription video on demand (SVOD) has finally supplanted pay-TV to become the main paid video consumption format.

3 min read

How Will Finance’s Interest in Music Impact the Industry Compared to Big Tech?

Zach Fuller

16 Dec 2019

With Hipgnosis continuing to acquire copyright, coupled with Warner Music Group and Providence Equity’s announcement of Tempo Music Investments, the finance industry’s interest in the recorded music business continues to gather momentum.

3 min read

How an Economic Downturn Could Reshape Digital Media

Cover image for How an Economic Downturn Could Reshape Digital Media

Mark Mulligan

13 Dec 2019

economic cycles

economic downturn

financial cycle

Ten years on from the credit crunch, the global economy could be poised to enter another recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking appetite for structural reform of the faults in the global financial system that catalysed the slowdown.

4 min read

Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears

12 Dec 2019

21st Century Fox

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states that its streaming app has reached 400 million app installs, making it one of the most downloaded apps in India of 2019 alongside WhatsApp and TikTok.

4 min read

Demand Creation: What’s the Next Big Growth Curve for Music?

Keith Jopling

11 Dec 2019

At Spotify’s last quarterly reporting session, CEO Daniel Ek talked about the company’s creator strategy, as part of the wider development of becoming a “2-sided marketplace”: “The strategy has been about going from a one-size fits all model to a model that better fits the various types of content and creators on our platform.

6 min read

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Cover image for What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s Risky Reels digital drive-in theatre, apparently with J.

6 min read

Take Five (the big five stories and data you need to know) December 9th 2019

Cover image for Take Five (the big five stories and data you need to know) December 9th 2019

Mark Mulligan

9 Dec 2019

Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group. With Western repertoire accounting for around only a third of all streams in Asian markets, UMG needs local bets to benefit from the Asian opportunity.

2 min read

Is Comcast’s D2C Move Primarily Digital Peacocking?

Cover image for Is Comcast’s D2C Move Primarily Digital Peacocking?

Tim Mulligan

9 Dec 2019

Digital Peacocking

On January 16 th 2020, Comcast will be holding an investor day meeting to provide further clarity around Peacock – its forthcoming ad-supported direct to consumer (D2C) video streaming service. The focus of the meeting will be to address “the overarching strategy for the platform”.

3 min read

Post-Peak Attention and the Case for Micropayments

Zach Fuller

9 Dec 2019

Success in new business paradigms involves wasting what is abundant to capture what is scarce. The Industrial Revolution did this by taking advantage of technologies that used the finite resource of human physical labour (steam, electricity) and made it considerably more efficient, allowing for bigger factories and the advent of mass production.

5 min read

Disney+ Has Tapped the Cultural Zeitgeist with the Mandalorian

Cover image for Disney+ Has Tapped the Cultural Zeitgeist with the Mandalorian

Tim Mulligan

6 Dec 2019

The Mandalorian

With 10 million sign ups in its first day (per The Verge ),there is no doubt that Disney+ has tapped strong latent demand in what is already a highly saturated US streaming video market. What differentiates market insurgent Disney+ from incumbent Netflix is that it is trading on big individual brands, many of them decades old.

2 min read

Universal Search – The Gaping Hole in Streaming Video

Amanda Stears

5 Dec 2019

The day is done and you are slouched on the sofa, ready for some binge watching. But how often have you found yourself aimlessly scrolling through Netflix, Amazon Prime Video, Now TV etc. not knowing exactly what to watch or where to start? Not quite “feeling” it, you exit Netflix.

4 min read

Music Subscriber Market Shares H1 2019

Cover image for Music Subscriber Market Shares H1 2019

Mark Mulligan

5 Dec 2019

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June 2019 growth was 69 million – exactly the same rate of additions as one year earlier.

4 min read

Streaming Is Finally Beginning to Turn the German Market

Zach Fuller

4 Dec 2019

german music market

Still the fourth-largest market by revenue after the US, UK and Japan, Germany has been comparatively slow to make the digital transition while remaining a key territory for record labels due to its scale, spending power and robust physical market.

3 min read

Take Five (the big five stories and data you need to know) December 2nd 2019

Cover image for Take Five (the big five stories and data you need to know) December 2nd 2019

Mark Mulligan

2 Dec 2019

first order music

Bytedance / TikTok split: Bytedance appears to be getting nervy about the impact of Chinese censorship regulation on TikTok, to the extent that it is reportedly mulling spinning off the app as a separate company.

2 min read

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in a climate of attention saturation.

5 min read

Roku Aims for TV Market Share with European Expansion

Cover image for Roku Aims for TV Market Share with European Expansion

Amanda Stears

26 Nov 2019

Roku has partnered with manufacturer Hisense to release its first Roku TV in the UK this coming Black Friday at Argos. Announced September 7th at the IFA 2019 a.k.a Berlin Radio Show, these smart TVs are powered by the Roku OS.

4 min read

Take Five (the big five stories and data you need to know) November 25th 2019

Cover image for Take Five (the big five stories and data you need to know) November 25th 2019

Mark Mulligan

25 Nov 2019

Colin Kaepernick

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4 million to three million while Hulu goes from a 28.

2 min read

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