MIDiA Blog

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The COVID bounce and the coming attention recession

Blog post by Mark Mulligan

19 Feb 2021

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start…

Last call for the global independent label survey

Blog post by Mark Mulligan

18 Feb 2021

Independent label survey

label survey

independent labels

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding…

MIDiA welcomes three new hires

Blog post by Dara Jegede

17 Feb 2021

team

MIDiA Research

Jobs at MIDiA

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.…

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.…

Hulu + Live subscriber losses point to intensifying US video attention battle

Blog post by Tim Mulligan

16 Feb 2021

SVOD

hulu

Hulu Plus Live

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment…

Three trends that will shape the rest of 2021, and beyond

Blog post by Mark Mulligan

15 Feb 2021

the immersive web

entertainment internets

Insurgents

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web…

Is sci-fi about to have its Game of Thrones moment?

Blog post by Tim Mulligan

11 Feb 2021

streaming

Television

SVOD

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as…

New artists, does it pay to be streaming first?

Blog post by Keith Jopling

10 Feb 2021

Strategy

Marketing

streaming music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions…

UMG licensing deal solidifies TikTok’s lead in social media innovation

Blog post by Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music…

Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of…

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Blog post by Alistair Taylor

4 Feb 2021

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered…

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Blog post by Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to…

TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

Blog post by Tim Mulligan

2 Feb 2021

Online video

Sports

advertising

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see…

Sony just became (even more of) an independent powerhouse

Blog post by Mark Mulligan

1 Feb 2021

AWAL

Kobalt

Sony Music

Sony Music has bought AWAL (and Kobalt Neighbouring Rights) from Kobalt for $430 million . By adding AWAL to its already-booming Orchard division (as well as other distribution companies), it now has leading…

Equitable remuneration, artist income and unintended consequences

Blog post by Mark Mulligan

29 Jan 2021

Streaming economy

streaming inquiry

equitable remuneration

The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of…

Women making music

Blog post by Hanna Kahlert

28 Jan 2021

Music

Women

diversity

Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital…

Streaming is killing culture? Tell that to the Sea Shanty

Blog post by Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements…

Why FuboTV is going big on Sports Betting

Blog post by Tim Mulligan

25 Jan 2021

Online video

SVOD

sports betting

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements…

Football looks to build digital engagement through Fortnite collaboration

Blog post by Alistair Taylor

22 Jan 2021

endeavor

IMG

WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to…

Why acquiring Codemasters is a double-edged sword for EA

Blog post by Karol Severin

22 Jan 2021

licensing

Codemasters

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games…

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