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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Blog post by Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,…

This time Amazon really does have Bond in its sights

Blog post by Tim Mulligan

20 May 2021

mgm

Amazon

Amazon Prime

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion,…

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Blog post by Karol Severin

17 May 2021

Ubisoft

free to play

f2p

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone…

The reign of the superstar is over

Blog post by Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing…

The rise of the silver streamer

Blog post by Tim Mulligan

11 May 2021

Silver Streamer

55+

video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis,…

Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Blog post by Karol Severin

10 May 2021

acquisition

m&a

Epic Games

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers…

Growth drivers – what comes after streaming

Blog post by Mark Mulligan

7 May 2021

streaming

growth drivers

fitness

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was…

Beyond Consumption: A New Era for Entertainment

Blog post by Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent…

Why Netflix is now the canary in the peak streaming coal mine

Blog post by Tim Mulligan

5 May 2021

netflix

SVOD

d2c

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s…

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Blog post by Hanna Kahlert

4 May 2021

Media and Marketing

post-pandemic

coronavirus

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some…

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Blog post by Srishti Das

30 Apr 2021

Strategy

Formula One

Sports

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the…

How should we celebrate fame in today’s music business?

Blog post by Keith Jopling

29 Apr 2021

music industry

Marketing

Music

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram…

Spotify pushes prices up, but do not expect dramatic effects

Blog post by Mark Mulligan

27 Apr 2021

Spotify

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming…

The case for next-generation spectator modes in games

Blog post by Karol Severin

26 Apr 2021

spectator mode

games video

lean-in

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next…

The first virtual Oscars makes the Academy Awards look a lot like the real world

Blog post by Tim Mulligan

26 Apr 2021

Oscars

2021 Oscars

Video

Yesterday saw the 93rd Academy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever)…

Super League feels the cost of forgetting fans

Blog post by Hanna Kahlert

23 Apr 2021

Super League

Sports

football

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA…

The social studio will empower the next million producers

Blog post by Kriss Thakrar

23 Apr 2021

creator tools

Social Studio

social media

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept…

The ‘new normal’ starts… when?

Blog post by Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but…

What does it mean to 'fix streaming'?

Blog post by Keith Jopling

19 Apr 2021

streaming

Strategy

Music

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value…

Why is D2C okay for HBO, but not Manchester United?

Blog post by Tim Mulligan

19 Apr 2021

streaming

The Super League

Video

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League. AC Milan,…

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