MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Cover image for Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Ben Woods

17 Apr 2025

Audience Insight

After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video creators – no matter their skill or what they create – to complete a quick survey to ensure th...

2 min read

The music industry wants solutions. But do listeners see problems?

Cover image for The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy

Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand, fan engagement, and discovery offer clues about where meaningful overlaps might exist MIDiA spotl...

6 min read

A case against video podcasting

Cover image for A case against video podcasting

Laura Fisher

16 Apr 2025

Product Strategy

Key takeaways from this blog: While video is at the forefront of entertainment, audio-only formats can be equally important for engagement Prioritising video-first podcasting risks dilution – favouring style, celebrity, and algorithms over knowledge and authenticity MIDiA argue that audio-only pod...

4 min read

What happens to entertainment in a gamified US economy?

Cover image for What happens to entertainment in a gamified US economy?

Hanna Kahlert

15 Apr 2025

Cultural trends

Key takeaways from this blog: President Trump'sproposed tariffshave shaken the stock market, with trust in the US economy weakening Unpredictable policies, including the US TikTok ban, are making conditions difficult for businesses that operate across multiple countries With this uncertainty in the ...

3 min read

Creators want to learn, and Adobe’s AI assistants want to listen

Cover image for Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

4 min read

Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Cover image for Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs have major implications for the games market in the US.

4 min read

Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Cover image for Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content is making it hard for entertainment to create shared cultural moments As MIDiA explores in our 'A...

4 min read

Fandom reciprocity: Why sustaining a community requires give and take

Cover image for Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions Fans want real engagement, not just content – prompting artists and labels to hire community m...

4 min read

We pinpointed the right price for Super Premium. Here is how

Cover image for We pinpointed the right price for Super Premium. Here is how

Tatiana Cirisano

8 Apr 2025

Business Strategy

Music streaming

There is broad consensus across the music industry that it is time to introduce new tiers for streaming, including one with extra benefits that is often nicknamed “Super Premium”, or “Supremium” for short.

4 min read

Everyone wants to monetise fandom – but we must fix fan data first

Cover image for Everyone wants to monetise fandom – but we must fix fan data first

Olivia Jones

4 Apr 2025

Key takeaways from this blog: Fandom monetisation is booming, with MIDiA data showing how expanded rights is growing, driving labels to prioritise direct control over fan data instead of relying on third-party platforms.

5 min read

The medium is no longer the message – the messenger is now, too

Cover image for The medium is no longer the message – the messenger is now, too

Rutger Rosenborg

4 Apr 2025

Key takeaways from this blog: Podcasts now rival traditional media in influence, especially around current events, thanks to their strong personalities, flexibility, and direct audience engagement The success of top podcasts is driven by hosts, not media networks — charisma, connection, and commen...

3 min read

From games to social media: What the Switch 2 Direct says about Nintendo

Cover image for From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

4 min read

Is streaming music's final form? And if not, what's next?

Cover image for Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy

Key takeaways from this blog: Music is not stuck – it is shifting. Fans now engage through remixes, memes, and behind-the-scenes content, not just through streaming Streaming is losing cultural ground.

6 min read

Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Cover image for Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Laura Fisher

2 Apr 2025

Business Strategy

Key takeaways from this blog: Streaming platforms now dominate entertainment, resharping audience expectations for entertainment However, public service broadcasters still have an important role to play in the media landscape, offering trust in an era of misinformation MIDiA argues that, in order to...

4 min read

If the internet dies, where does all the attention go?

Cover image for If the internet dies, where does all the attention go?

Hanna Kahlert

2 Apr 2025

Cultural trends

Key takeaways from this blog: Social platforms dominate culture, but a vibe shift toward offline experiences is emerging as users crave more intentional, less addictive engagement (as explored in MIDiA's' Analogue revival ' report) TikTok’s recent disruption signals a loss of cultural centrality, ...

5 min read

Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced market shaping concepts such as fragmentation, scenes, peak attention, the tyranny of choice...

4 min read

Music is losing a generation of young men

Cover image for Music is losing a generation of young men

Kriss Thakrar

31 Mar 2025

Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment is becoming increasingly gendered, with social media platforms displaying a growing gender gap ...

5 min read

Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?

Rutger Rosenborg

28 Mar 2025

Business Strategy

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal connection, discovery and accessibility hurdles have so far held podcasts back Supported by o...

4 min read

85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Cover image for 85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Key takeaways from this blog: Only 15% of Rocket League players list EDM as a top genre, per MIDiA data, despite its dominance in the game Players are twice as likely than average to prefer EDM, often due to in-game exposure (per MIDiA interviews) Psyonix should diversify its soundtrack, as explored...

4 min read

Music subscriber market shares 2024: Slowdown? What slowdown?

Cover image for Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, result...

5 min read

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