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Middle East’s ESMAA points the way for music rights in emerging markets

Blog post by Srishti Das

20 Aug 2021

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries…

Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Blog post by Karol Severin

20 Aug 2021

Roblox

financial results

earnings

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue…

Does Netflix now need to Disney-fy itself?

Blog post by Tim Mulligan

18 Aug 2021

Netflix Q2 2021

netflix

disruption

Q2 2021 has brought global streaming hegemon Netflix up against the irresistible D2C force that is Disney+. Netflix’s 1.5 million net subscriber additions in Q2 contrasted heavily with the 12 million…

Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Blog post by Kriss Thakrar

17 Aug 2021

Fortnite

fandom

gaming

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates…

The music industry’s gaming experience is growing beyond traditional sync and licensing

Blog post by Srishti Das

13 Aug 2021

virtual concert

gaming

virtual events

The pandemic didn’t give rise to live streaming concerts. However, it played a key role in their rapid adoption over the last 18 months. Virtual events were kickstarted with 327 million streams of online…

Can Spotify break out of its lane?

Blog post by Mark Mulligan

13 Aug 2021

Spotify

TikTok

YouTube

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021…

Facebook just got into social music; the industry should take note

Blog post by Hanna Kahlert

12 Aug 2021

social music

social music app

facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music…

A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Blog post by Karol Severin

11 Aug 2021

esports

Sports

fandom

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging…

Why Spotify’s creator strategy needs to pay more attention to fans

Blog post by Kriss Thakrar

10 Aug 2021

Spotify

streaming

fandom

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s…

MIDiA is recruiting for a Business Development Manager

Blog post by Mark Mulligan

9 Aug 2021

Video

Media and Marketing

Building on our continued success in 2021, MIDiA is recruiting for a new Business Development Manager. The successful candidate in this role will lead MIDiA’s commercial activities across video and games,…

The record labels are weaning themselves off their Spotify dependency

Blog post by Mark Mulligan

6 Aug 2021

Spotify

streaming

TikTok

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s…

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Blog post by Hanna Kahlert

6 Aug 2021

fandom

attention economy peak

attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than…

How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

Blog post by Srishti Das

2 Aug 2021

SVOD

Diaspora

Israel

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something…

Quick Take: The metaverse – expect goldrush by many, market domination by a few

Blog post by Karol Severin

2 Aug 2021

metaverse

Games

Media and Marketing

After years of pioneering, tinkering and iteration, the concept of metaverses is moving closer to the mainstream in media and entertainment, in particular in games and social media, for example. In the…

Labels are going to become more like VCs than they probably want to be

Blog post by Mark Mulligan

30 Jul 2021

record labels

labels

artist accelerators

When you are in the midst of change it can be hard to actually see it. Right now, the music business is undergoing a consumption paradigm shift that is changing the culture and business of music. Streaming…

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry…

What is an artist in the age of creators?

Blog post by Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first…

“First day, first show” – Premium video on demand’s potential in India

Blog post by Srishti Das

26 Jul 2021

PVOD

TVOD

Bollywood

India is home to one of the world’s largest and most successful film industries. However, 2020 was rife with economic setbacks across the entertainment industry due to the pandemic. The film industry…

What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Blog post by Karol Severin

23 Jul 2021

distribution

content distribution

steam deck

Due to some unforeseen circumstances, I had to take some time off in the last two weeks. It is never good to have to step away from the buzz of daily games industry developments, but the silver lining…

Spotify and music listening 10 years from now

Blog post by Mark Mulligan

23 Jul 2021

streaming

music listening

Spotify

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within…

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