MIDiA Blog

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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Niche is mainstream. So… what next?

Cover image for Niche is mainstream. So… what next?

Blog post by Hanna Kahlert

29 Feb 2024

Entertainment industries today are navigating two contrasting pressures. On the one side is the demand for niche personalisation: algorithms drive hyper-targeted content to just the right audiences, who...

Paramount is on the right track but does it have enough time?

Cover image for Paramount is on the right track but does it have enough time?

Blog post by Tim Mulligan

29 Feb 2024

Yesterday, Paramount announced its full year 2023 financial results. The numbers were stark, with revenues down 2% to $29.7 billion and an operating loss of $451 million. The stock price declined at the...

Quick take: The games industry health check

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Blog post by Karol Severin

27 Feb 2024

In recent weeks and months, a growing number of people have been asking: “What is going on with the games industry?”, “Is the games industry doomed now?”, “Is it done growing?”, “If neither...

What indie book publishers can gain from audiobooks

Cover image for What indie book publishers can gain from audiobooks

Blog post by Rutger Rosenborg

22 Feb 2024

Music Streaming

In the music industry, three major labels generate the lion’s share of revenue: Universal, Sony, and Warner. In the book publishing industry, the “big five” publishers dominate: Penguin Random House,...

Could YouTube be the music-first social platform the industry needs?

Cover image for Could YouTube be the music-first social platform the industry needs?

Blog post by Tatiana Cirisano

22 Feb 2024

In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly...

Social is the new streaming… but the cracks are already showing

Cover image for Social is the new streaming… but the cracks are already showing

Blog post by Hanna Kahlert

22 Feb 2024

When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading...

Music creators – take our survey!

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Blog post by Mark Mulligan

21 Feb 2024

Cultural Trends

MIDiA is fielding its annual music creator survey and if you are a music creator we would like you to take part. Whether you are a songwriter, artist, producer, engineer, vocalist, DJ, instrumentalist,...

Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Cover image for Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Blog post by Tim Mulligan

20 Feb 2024

Warner Bros. Discovery

On Friday, Warner Bros. Discovery (WBD) will announce its full year 2023 financial results to investors in its fourth quarter 2023 earnings call . It is going to make for hard reading by both investors...

Are Prime Gaming subscriptions the drug that Twitch cannot live without?

Cover image for Are Prime Gaming subscriptions the drug that Twitch cannot live without?

Blog post by Ben Woods

19 Feb 2024

Twitch chief executive Dan Clancy has been quick to reshape the livestreaming platform since taking charge just shy of a year ago. Clancy has cooled competition with YouTube and Kick and taken the wind...

Why the Xbox announcement is an important and strategically smart nod to developers

Cover image for Why the Xbox announcement is an important and strategically smart nod to developers

Blog post by Karol Severin

16 Feb 2024

Xbox announcement

Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana...

Is embracing RSS a smart move for YouTube?

Cover image for Is embracing RSS a smart move for YouTube?

Blog post by Rutger Rosenborg

15 Feb 2024

2023 saw YouTube bring podcasts to YouTube Music, but it did so without one of the podcast industry’s fundamental building blocks: RSS. However, just months later, YouTube has announced in a video posted...

The context behind Disney’s investment into Epic Games

Cover image for The context behind Disney’s investment into Epic Games

Blog post by Karol Severin

15 Feb 2024

Disney announced it is investing $1.5 billion into Epic Games. The same announcement talks about a creation of an “ expansive and open games and entertainment universe connected to Fortnite ”. This...

Was this the year of peak ad revenues for Paramount and the Super Bowl?

Cover image for Was this the year of peak ad revenues for Paramount and the Super Bowl?

Blog post by Tim Mulligan

13 Feb 2024

Sunday saw the Super Bowl LVIII broadcast on CBS, Paramount+, and Nickelodeon, providing a bumper advertising windfall estimated at between $650-$700 million for parent company Paramount. The media majors’...

Why Disney’s Epic Games investment challenges YouTube

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Blog post by Ben Woods

9 Feb 2024

YouTube’s chief executive, Neil Mohan's, latest open letter was full of confidence . A little over a week since YouTube recorded a 16% jump in advertising revenue to $9.2 billion for Q4 2023 , he outlined...

Music subscriber market shares 2023: New momentum

Cover image for Music subscriber market shares 2023: New momentum

Blog post by Mark Mulligan

8 Feb 2024

music subscriber market shares

Streaming market share

With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models...

Why Spotify’s podcast exclusivity era is coming to an end

Cover image for Why Spotify’s podcast exclusivity era is coming to an end

Blog post by Rutger Rosenborg

7 Feb 2024

spotify podcasts

In July 2021, Spotify paid Alex Cooper more than $60 million for the exclusive rights to host her hit podcast, Call Her Daddy . On January 31st, six months short of the end of that deal term, Spotify announced...

What the launch of the “Hulu for sports” platform means for Disney and for sports TV

Cover image for What the launch of the “Hulu for sports” platform means for Disney and for sports TV

Blog post by Tim Mulligan

7 Feb 2024

Hulu for sports

Today, ESPN (a Disney subsidiary), Fox, and Warner Bros Discovery announced : “...an understanding on principal terms to form a new joint venture (JV) to build an innovative new platform to house a compelling...

How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Cover image for How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Blog post by Ben Woods

2 Feb 2024

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney...

Audiobooks’ Latin explosion — a new front in the streaming wars?

Cover image for Audiobooks’ Latin explosion — a new front in the streaming wars?

Blog post by Rutger Rosenborg

2 Feb 2024

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

What is at stake in the TikTok-UMG showdown

Cover image for What is at stake in the TikTok-UMG showdown

Blog post by Tatiana Cirisano

1 Feb 2024

Music Streaming

Universal Music Group

Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry...

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