MIDiA Blog

Blog - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Format versus context: Can a YouTuber make it on TV?

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Blog post by Hanna Kahlert

1 Feb 2024

Media and Marketing

Cultural Trends

YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular...

PLAY – music’s next chapter

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Blog post by Mark Mulligan

31 Jan 2024

Business Strategy

The old maxim that change is the only constant feels tailor made for the 21stcentury music business. No sooner does the industry get its head around one paradigm shift then another one comes along. First...

Why Channel 4 is the canary in the digital ad mine

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Blog post by Tim Mulligan

30 Jan 2024

Yesterday, UK publicly owned (yet ad-funded) broadcaster Channel 4 announced that it was laying off 200 staff and closing 40 roles; reducing its headcount by 18%. In the press release for the announcement,...

Is it time for streaming TV to rethink monthly billing?

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Blog post by Ben Woods

26 Jan 2024

What characteristics define the streaming TV revolution? The welter of content on offer? Big budget TV shows and binge watching? Perhaps th emost important is price point and consumer flexibility? The...

Why podcasts may have more in common with TV than radio

Cover image for Why podcasts may have more in common with TV than radio

Blog post by Rutger Rosenborg

25 Jan 2024

Television is really a nebulous format. From serialised mysteries to talk shows and stand-up comedy to educational documentaries, the format spans a wide range of content on a wide range of delivery mechanisms,...

One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?

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Blog post by Hanna Kahlert

24 Jan 2024

At this point, we are all on the same page, or at least should be, that ‘niche is the new mainstream’. Thanks to the (sometimes brutal) accuracy of social algorithms, pretty much any artist can find...

Smackdown – Netflix is now a sports streamer…and this is just the beginning

Cover image for Smackdown – Netflix is now a sports streamer…and this is just the beginning

Blog post by Tim Mulligan

23 Jan 2024

Today Netflix announced that it has just secured the 10-year exclusive rights to show WWE’s flagship weekly programme Raw in the U.S., Canada,U.K., and Latin America, with additional countries and regions...

The crumbling of music media is a disaster for the music industry

Cover image for The crumbling of music media is a disaster for the music industry

Blog post by Tatiana Cirisano

22 Jan 2024

music journalism

As a former music journalist, I can say that layoffs are somewhat to be expected when you work in media. Nobody gets into this industry looking for stability. But the past 12 months have felt especially...

Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?

Cover image for Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?

Blog post by Ashleigh Millar

18 Jan 2024

It’s official: the Mean Girls 2024 movie is the new Regina George of cinema (for now), topping last weekend’s US box office by bringing in $28 million, raising to $32 million on Martin Luther King...

Instagram is becoming Facebook. So where do all the people go?

Cover image for Instagram is becoming Facebook. So where do all the people go?

Blog post by Hanna Kahlert

18 Jan 2024

Facebook is the most used social media platform in Western markets (not including YouTube, which may host user-generated content but is not typically considered in the same category). Yet, the broad consensus,...

How X can become a leading social video player by fuelling controversy over creativity

Cover image for How X can become a leading social video player by fuelling controversy over creativity

Blog post by Ben Woods

17 Jan 2024

Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr...

Ghost podcasts are haunting your social feed — what to know about the new ad format

Cover image for Ghost podcasts are haunting your social feed — what to know about the new ad format

Blog post by Rutger Rosenborg

17 Jan 2024

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather...

Why the Stanley tumbler may be half full

Cover image for Why the Stanley tumbler may be half full

Blog post by Tatiana Cirisano

16 Jan 2024

If you were not familiar with the Stanley cup a month ago, you likely are now. Over the holiday season, the 40-ounce tumbler rocketed from being a relatively niche item favourited by moms to the Gen Z...

Why increased ad-based engagement is hampering Netflix’s revenue growth

Cover image for Why increased ad-based engagement is hampering Netflix’s revenue growth

Blog post by Tim Mulligan

16 Jan 2024

Netflix ARPU Growth

Netflix basic with ads

Speaking at the Variety Entertainment Summit in Las Vegas, Netflix’s president of advertising, Amy Reinhard, revealed that the company now has more than 23 million monthly active users globally on its...

For years, we said to take games efforts of these companies seriously – now they are serious players

Cover image for For years, we said to take games efforts of these companies seriously – now they are serious players

Blog post by Karol Severin

12 Jan 2024

MIDiA has always been bullish about traditionally non-gaming tech companies’ opportunity in games. The first time we wrote about Netflix’s opportunity in games was in 2017. We also wrote about the...

Here is how livestreaming can pay its way in 2024 – and creators will not like it

Cover image for Here is how livestreaming can pay its way in 2024 – and creators will not like it

Blog post by Ben Woods

11 Jan 2024

creator economy

Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting...

The slow-TV opportunity

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Blog post by Sam Griffin

11 Jan 2024

Product Strategy

Since its debut in 2010, Netflix’s Fireplace for Your Home – consisting of three one-hour long episodes of crackling, rolling, digital flames – has been a semi-popular release on the platform. This...

Why the era of spatial computing will need its entertainment moment

Cover image for Why the era of spatial computing will need its entertainment moment

Blog post by Tim Mulligan

11 Jan 2024

spatial computing

On Monday, Apple announced the February 2ndlaunch date for the Vision Pro. For those unfamiliar with this hybrid augmented reality virtual reality device, it is, in the words of the press release : “A...

Are we approaching an analogue revival?

Cover image for Are we approaching an analogue revival?

Blog post by Hanna Kahlert

11 Jan 2024

It is now 2024 (yikes), and New Year’s resolutions are making the rounds. Anecdotally, at least seven of us at MIDiA have resolved to go more analogue this year. More broadly, many people, alongside...

Podcasts have a recommendation problem

Cover image for Podcasts have a recommendation problem

Blog post by Rutger Rosenborg

10 Jan 2024

Podcasts do not go viral. A video clip of an out-of-touch tech billionaire stoking controversy might make the rounds on social media, but podcasts themselves — at least since the Serial phenomenon —...

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