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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Video Creators: Tell us how you create for a chance to win $500

Cover image for Video Creators: Tell us how you create for a chance to win $500

Ben Woods

30 Apr 2024

Creator Economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making...

1 min read

Net Neutrality 2.0 - Back to the future or is this something different?

Cover image for Net Neutrality 2.0 - Back to the future or is this something different?

Tim Mulligan

30 Apr 2024

The decision taken last Thursday by the Federal Communications Commission (FCC) to restore the regulated status of open access to the internet has re-ignited the net neutrality wars in the US. In it its...

3 min read

Fallout is another transmedia hit, but the strategy needs to evolve

Cover image for Fallout is another transmedia hit, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for...

5 min read

Spotify’s publisher dilemma: Audiobook bundling makes music publishers mad — is all-in-one audio sustainable?

Cover image for Spotify’s publisher dilemma: Audiobook bundling makes music publishers mad — is all-in-one audio sustainable?

Rutger Rosenborg

25 Apr 2024

Music Streaming

Try as you might, you cannot make everyone happy. Spotify is learning that the hard way as the company tries to make the case for audiobooks to users, shareholders, and the book publishing industry —...

4 min read

Taylor Swift, The Black Dog, and the fan frenzy flywheel

Cover image for Taylor Swift, The Black Dog, and the fan frenzy flywheel

Kriss Thakrar

25 Apr 2024

A new Taylor Swift album is almost guaranteed to start a fan frenzy - the question is, what form will it take? Breaking Spotify records is a given, but digital consumption is not enough to satiate super...

4 min read

Why Netflix will no longer publicly report subscribers

Cover image for Why Netflix will no longer publicly report subscribers

Tim Mulligan

23 Apr 2024

Netflix’s Q1 2024 numbers are impressive: revenues are up 15% Year on Year (YoY), operating income is up 54%, and operating margin increased by seven percentage points to 28%. The numbers were so impressive,...

3 min read

Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Cover image for Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Rutger Rosenborg

19 Apr 2024

As platform decay seeps into major tech platforms and microcultures proliferate across the internet, feature development becomes less about building native tools and more about third-party integrations...

4 min read

How will AI change the video creator tools’ value chain?

Cover image for How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to...

3 min read

Bifurcation theory | How today’s music business will become two

Cover image for Bifurcation theory | How today’s music business will become two

Mark Mulligan

18 Apr 2024

bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...

6 min read

Collector’s editions are becoming a backdoor for monetising early access

Cover image for Collector’s editions are becoming a backdoor for monetising early access

Rhys Elliott

17 Apr 2024

Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via...

5 min read

AI cannot replace creators… and the proof, surprisingly, is books

Cover image for AI cannot replace creators… and the proof, surprisingly, is books

Hanna Kahlert

17 Apr 2024

Creator Economy

The asset-class-ification of entertainment has tended to reduce art to content made only to ensnare views, which lends itself to generative AI uptake. However, in a digital economy increasingly looking...

6 min read

Litigation versus innovation-treading the IP tightrope in the AI era

Cover image for Litigation versus innovation-treading the IP tightrope in the AI era

Tim Mulligan

17 Apr 2024

The year so far has been largely shaped by AI and perception of just how much it is poised to transform consumer lives. The primary focus has been on the technology and how it may be applied. However,...

3 min read

Can’t cross the moat? Walk around it

Cover image for Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

5 min read

Game budgets have gone out of control – let's shrink the scope

Cover image for Game budgets have gone out of control – let's shrink the scope

Rhys Elliott

11 Apr 2024

PlayStation Productions

AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of...

5 min read

What podcast slowdown? 1.2 billion people will be listening by 2030

Cover image for What podcast slowdown? 1.2 billion people will be listening by 2030

Rutger Rosenborg

11 Apr 2024

spotify podcasts

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was...

3 min read

Ideas are king in the land of AI video creation

Cover image for Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

video creator tools

Creator Economy

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...

4 min read

The cultural pendulum swing is coming back around

Cover image for The cultural pendulum swing is coming back around

Tatiana Cirisano

11 Apr 2024

Music Streaming

Across culture, there is an eerie sense of things coming full circle. After spending the past decade building an industry around ad-free streaming TV, Netflix has ads and feels increasingly like cable...

5 min read

The rise of the IP bank

Cover image for The rise of the IP bank

Tim Mulligan

10 Apr 2024

Post-lockdown saw the rise of media fusion into mainstream media formats, with games titles such as The Last of Us being made into episodic TV series. This followed the metaverse V1 experiences of live...

3 min read

The techification of entertainment (and why it needs to reverse)

Cover image for The techification of entertainment (and why it needs to reverse)

Hanna Kahlert

10 Apr 2024

Entertainment today is almost inseparable from streaming – for better and for worse. The tech infrastructure that underpins today’s entertainment industry has had a huge impact not only on how content...

5 min read

Steam is the unlikely winner of the modern console wars – for now

Cover image for Steam is the unlikely winner of the modern console wars – for now

Rhys Elliott

4 Apr 2024

Thanks to console manufacturers and third-party publishers moving content to Steam, Valve now boasts one of the most diverse AAA offerings on the market, benefitting from new strategies adopted by Xbox...

6 min read

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