Blog: Spotify - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify chose audio over music, but bigger decisions lie ahead

Cover image for Spotify chose audio over music, but bigger decisions lie ahead

Mark Mulligan

27 Jan 2022

The symbolism behind Spotify’s support of Neil Young removing his music from the platform, rather than Joe Rogan’s podcast being removed for peddling vaccine misinformation was inescapable. For many, this was a highly public test of whether Spotify put audio or music first, and audio won.

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How relevant are awards in the age of Spotify Wrapped?

Cover image for How relevant are awards in the age of Spotify Wrapped?

Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period of re-evaluation for award shows in film, music and across all entertainment formats.

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Major label revenue surged in 2021, but what does that mean?

Cover image for Major label revenue surged in 2021, but what does that mean?

Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace, and major label revenues grew at unprecedented rates.

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.

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Did July 1st 2019 mark the end of Spotify’s music creator dream?

Cover image for Did July 1st 2019 mark the end of Spotify’s music creator dream?

Mark Mulligan

8 Oct 2021

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who had let Spotify know, in no uncertain terms, that they were not going to let it compete directly against them.

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

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Can Spotify break out of its lane?

Cover image for Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021 while Spotify was up by just 23%.

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Why Spotify’s creator strategy needs to pay more attention to fans

Cover image for Why Spotify’s creator strategy needs to pay more attention to fans

Kriss Thakrar

10 Aug 2021

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s focus on creators and users may be coming at the expense of artists and fans.

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The record labels are weaning themselves off their Spotify dependency

Cover image for The record labels are weaning themselves off their Spotify dependency

Mark Mulligan

6 Aug 2021

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s byword for streaming for so long, Spotify’s dominant role is beginning to lessen.

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Spotify and music listening 10 years from now

Cover image for Spotify and music listening 10 years from now

Mark Mulligan

23 Jul 2021

music listening

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within and outside of the US) it does present a useful opportunity to reflect on what the next decade might hold for Spotify.

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Why music underpins the culture of our ‘new normal’

Cover image for Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped by streaming and having evolved, willingly or not, into a digital-first proposition.

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The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry.

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Hi-Res audio: It’s all about a maturing market

Cover image for Hi-Res audio: It’s all about a maturing market

Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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Spotify pushes prices up, but do not expect dramatic effects

Cover image for Spotify pushes prices up, but do not expect dramatic effects

Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming pricing has remained locked at $9.

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Smaller independents and artists direct grew fastest in 2020

Cover image for Smaller independents and artists direct grew fastest in 2020

Mark Mulligan

1 Mar 2021

Streaming Music

Independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled us to segment the streaming market in detail, when combined with market data from majors and independent artist platforms .

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The Premier League going pay-per-view means a sucker-punch for sports fans

Cover image for The Premier League going pay-per-view means a sucker-punch for sports fans

Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans on a pay-per-view (PPV) basis.

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The Song Economy Part 3 – creating in the song economy

Cover image for The Song Economy Part 3 – creating in the song economy

Keith Jopling

13 Aug 2020

In ‘ The Song Economy is just getting started ’ I looked at how major catalogue songs such as Journey’s Don’t Stop Believin’, Toto’s Africa and Mariah Carey’s All I Want For Christmas Is You had all spent many years accumulating streams (audio and video), radio plays and ultimately for their copyright owners, revenues.

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COVID-19 hit major labels much harder than it did Spotify

Cover image for COVID-19 hit major labels much harder than it did Spotify

Mark Mulligan

5 Aug 2020

Streaming revenue

major label streaming revenue

COVID-19 was always going to have a significant impact on the music business, and with the Q2 results for all of the major music companies now in we can start to look at just how big that impact has been so far.

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We are at a turning point for social music

Cover image for We are at a turning point for social music

Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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Why Spotify needs Russia

Cover image for Why Spotify needs Russia

Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close) it will actually prove much more important in the medium term.

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