Blog: Spotify - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The past, present and future of the creator economy runs through Apple

Cover image for The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Creator Economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

min read

Why Spotify cannot afford to make it three out of three with podcasts

Cover image for Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs...

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Spotify chose audio over music, but bigger decisions lie ahead

Cover image for Spotify chose audio over music, but bigger decisions lie ahead

Mark Mulligan

27 Jan 2022

The symbolism behind Spotify’s support of Neil Young removing his music from the platform, rather than Joe Rogan’s podcast being removed for peddling vaccine misinformation was inescapable. For many,...

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How relevant are awards in the age of Spotify Wrapped?

Cover image for How relevant are awards in the age of Spotify Wrapped?

Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period...

min read

Major label revenue surged in 2021, but what does that mean?

Cover image for Major label revenue surged in 2021, but what does that mean?

Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

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Did July 1st 2019 mark the end of Spotify’s music creator dream?

Cover image for Did July 1st 2019 mark the end of Spotify’s music creator dream?

Mark Mulligan

8 Oct 2021

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who...

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

min read

Can Spotify break out of its lane?

Cover image for Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021...

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Why Spotify’s creator strategy needs to pay more attention to fans

Cover image for Why Spotify’s creator strategy needs to pay more attention to fans

Kriss Thakrar

10 Aug 2021

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s...

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The record labels are weaning themselves off their Spotify dependency

Cover image for The record labels are weaning themselves off their Spotify dependency

Mark Mulligan

6 Aug 2021

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s...

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Spotify and music listening 10 years from now

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Mark Mulligan

23 Jul 2021

music listening

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within...

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Why music underpins the culture of our ‘new normal’

Cover image for Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

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The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

min read

Hi-Res audio: It’s all about a maturing market

Cover image for Hi-Res audio: It’s all about a maturing market

Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is –...

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Spotify pushes prices up, but do not expect dramatic effects

Cover image for Spotify pushes prices up, but do not expect dramatic effects

Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming...

min read

Smaller independents and artists direct grew fastest in 2020

Cover image for Smaller independents and artists direct grew fastest in 2020

Mark Mulligan

1 Mar 2021

Streaming Music

independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled...

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The Premier League going pay-per-view means a sucker-punch for sports fans

Cover image for The Premier League going pay-per-view means a sucker-punch for sports fans

Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans...

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The Song Economy Part 3 – creating in the song economy

Cover image for The Song Economy Part 3 – creating in the song economy

Keith Jopling

13 Aug 2020

In ‘ The Song Economy is just getting started ’ I looked at how major catalogue songs such as Journey’s Don’t Stop Believin’, Toto’s Africa and Mariah Carey’s All I Want For Christmas Is...

min read

COVID-19 hit major labels much harder than it did Spotify

Cover image for COVID-19 hit major labels much harder than it did Spotify

Mark Mulligan

5 Aug 2020

streaming revenue

major label streaming revenue

COVID-19 was always going to have a significant impact on the music business, and with the Q2 results for all of the major music companies now in we can start to look at just how big that impact has been...

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