Blog: Google - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify and the Car: Old World, New Tech

Zach Fuller

29 Aug 2019

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the company as well as the proclivity of users to listen all the way through songs while driving compared to the habit of switching regularly on a phone.

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Cover image for Is YouTube MLB’s Answer to Tap into Younger Audience?

Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half of the MLB’s 2019 regular season.

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Spotify Takes Aim at Radio, Again

Cover image for Spotify Takes Aim at Radio, Again

Mark Mulligan

13 Jun 2019

ad supported streaming

ad supported streaming audio

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content and plays music the listener already likes with a sprinkling of new tracks.

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Cover image for Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Alistair Taylor

3 Jun 2019

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now the lines are blurred, and competition is heating up for exclusive coverage of the most sought-after sporting rights.

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Alistair Taylor

21 Feb 2019

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven Sports on TV platforms across 3.

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Google, Facebook, And The Coming Big Tech Disruption

Tim Mulligan

12 Dec 2018

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public upon whom it depends for multi-billion revenues.

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The Meta Trends that Will Shape 2019

Cover image for The Meta Trends that Will Shape 2019

Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, blockchain, AI music – failed to meet inflated expectations, concepts such as privacy, voice, emerging markets and peak in the attention economy shaped the evolution of digital content businesses, in a year that was one to remember for subscriptions across all content types.

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S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Mid-Year 2018 Streaming Market Shares

Cover image for Mid-Year 2018 Streaming Market Shares

Mark Mulligan

13 Sep 2018

amazon music unlimited

Amazon Prime Music

Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers.

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Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the article revealed that the numbers of people who use voice activated devices to shop are actually very small.

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Tech Majors Market Shares Q2 2018

Cover image for Tech Majors Market Shares Q2 2018

Mark Mulligan

15 Aug 2018

The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios we call the big four tech companies the Tech Majors.

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Audio Advertising: The New Critical Interface to Reach Premium Consumers

Georgia Meyer

11 Jul 2018

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be the first to try out new technology and services, and be a person sought for music and TV recommendations.

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Could Article 13 Kill Off Music on YouTube?

Cover image for Could Article 13 Kill Off Music on YouTube?

Mark Mulligan

21 Jun 2018

European parliament

It was a day of two halves for YouTube. On one side a big press release went out championing a host of impressive new stats – including hitting 1.9 billion logged in users, following an official launch of YouTube Music the day before.

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Spotify, Apple Music and Ad-Supported Streaming

Zach Fuller

11 May 2018

ad supported streaming

Cast your mind back to streaming yesteryear, back when the format was yet to establish itself as the industry’s dominant source of revenue. Spotify pushed heavily for a free tier, citing its impressive conversion rates to paid subscriptions.

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Could Spotify Buy Universal?

Mark Mulligan

11 May 2018

Vivendi is reported to be proposing to its board a plan for spinning out Universal Music. It is certainly the right time for a spin off (always sell before the peak), but a full divestment would leave Vivendi unbalanced and a shell of its former self.

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Free Report: Digital Music Is Streaming Forward

Dara Jegede

16 Apr 2018

Amazon Prime Music

MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, andstreaming in particular, has been transforming music business in recent years. Although digital business models had already transformed content marketplaces prior to the rise of streaming, it is the rise of streaming services that really flicked the switch on this radical transformation.

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Quick Take: Have We Witnessed Peak Silicon Valley?

Zach Fuller

30 Mar 2018

fairchild semiconductors

In light of Facebook’s controversial handling of the Cambridge Analytica scandal, it seems a pertinent time to ask if the world is falling out of love with Silicon Valley, the West Coast powerhouse that birthed many of the world’s eminent technology companies.

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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller

14 Feb 2018

digital advertising

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course hold significant implications for content monetisation, as whilst subscriptions remain the core driver of growth, ad-supported content is a vital component of overall revenue.

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Market Definition Lifecycles and the Future of Netflix

Zach Fuller

26 Jan 2018

How a business defines itself and the products or services it offers are crucial in how market forces (public or private) develop around it. Narrow definitions of business operations in the short-term allow focus on product and or service, but in the longer term they limit the scope of companies.

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MIDiA Research Predictions 2018: Post-Peak Economics

Mark Mulligan

18 Dec 2017

2018 predictions

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year,our 2017 predictions had a 94% success rate. See bottom of this post for a run down.

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