Blog: Entertainment and Fandom - Page 53

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why short-form content resonates with younger generations

Amanda Stears

2 Oct 2019

digital natives Gen Z Mobile content

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

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Take Five (the big five stories and data you need to know) September 27th 2019

Mark Mulligan

30 Sep 2019

Take Five Cultural trends

Music licensing hubs: Monokrome launched its Rights Hub, contractual rights and file management platform for rightsholders, while Soundfeed put its label sub-licensing platform into open beta .Fragmented fandom sees streams more widely shared among middle class artists which means more small rightsh...

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Welcome to the post-peak Emmys

Tim Mulligan

27 Sep 2019

Digital audiences Emmys Video

Sunday night saw the 71stEmmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ongoi...

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Knock on: Rights holders cannot chance latency?

Alistair Taylor

26 Sep 2019

Sports Video Sports TV

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries with a much more sociable tournament in terms of kick-off times.

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Could a recession change the tide for sports rights allocation?

Alistair Taylor

24 Sep 2019

live sports Pay TV Sports

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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Three things you need to know about ASMR videos

Amanda Stears

24 Sep 2019

ASMR ASMR videos Marketing

What is ASMR? ASMR stands for autonomous sensory meridian response, a sensory phenomenon that is increasingly known to induce relaxation and counteract anxiety. ASMR is known to induce a tingling sensation which usually spreads across the scalp and back of the neck when triggered by audio and visual...

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Take Five (the big five stories and data you need to know) September 22nd 2019

Mark Mulligan

22 Sep 2019

Take Five Cultural trends

Amazon, hi-def bet: Amazon has launched its long-slated Amazon Music HD service, delivering lossless FLAC files to a new HD streaming tier. Amazon is betting on its older, higher-income user base to care more about quality than Spotify users.

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Hanna Kahlert

18 Sep 2019

Marketing Strategy Audio

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and Amazon’s IMDbTV rebrand and subsequent European rollout.

Prosus – The Prometheus Rising of the tech major era

Tim Mulligan

17 Sep 2019

Naspers Prometheus Rising Prosus

Post-war western alternative culture was distilled in Robert Anton Wilson’s cult classic Prometheus Rising . First published in 1983, it was considered a guidebook of “how to get from here to there” and described by its author as an “owner’s manual for the human brain”.

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Take Five (the big five stories and data you need to know) – September 16th 2019

Mark Mulligan

16 Sep 2019

Take Five Business Strategy

Spotify – small step, big step: Spotify has announced that it is acquiring musician marketplace company Soundbetter.Back in July, Spotify halted its artist direct offering. Some quarters viewed that as the end of Spotify’s disruptive label-competitor strategy.

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Arcade plays to Apple’s strengths and everyone else’s weaknesses

Karol Severin

11 Sep 2019

Apple Arcade games subscriptions Gaming

Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is positioned as a ‘download and play’ proposition, the reality is it will compete against games streaming as wel...

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The rationale behind Apple TV+’s debut pricing

Tim Mulligan

11 Sep 2019

AppleTV+ SVOD Video

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the Apple TV+ brand and the big names it has engaged to build out a premium video content offering.

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Streaming in Southeast Asia: Challenges and opportunities for international competitors

Amanda Stears

10 Sep 2019

asia pacific Southeast Asia streaming services

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu, with each competing and differentiating through their...

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Netflix’s binge-watching problem

Tim Mulligan

9 Sep 2019

Binge-watching Neflix Video

Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on aweekly basis (via Polygon ). For a company which de-facto created the phenomenon of binge-viewing, this decision brings it more into line with current market tren...

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Does Disney+ make Disney recession-proof?

Tim Mulligan

5 Sep 2019

Disney Disney+ Business Strategy

The storm clouds of recession continue to spread across the world. In the US, the inversion of the treasury bond yield which occurred in March of this year has meant that financial asset allocators are now prepared to pay more for less as they bid up the price of long-term government debt issuance.

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Sports fans consumer trends 2019

Hanna Kahlert

4 Sep 2019

Fans Media and Marketing Sports

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, ' Sports Fans Consumer Trends 2019 ' by Alistair Taylor. Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propos...

Starz to increase brand presence with AT&T carriage deal

Amanda Stears

3 Sep 2019

Pay TV Starz Media and Marketing

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear and HD channels, On-Demand, HD On-Demand and online services.

YouTube returns to its roots by making originals free

Amanda Stears

30 Aug 2019

AVOD Video subscriptions YouTube

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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Yao Ming 2.0: NBA and House of Mouse – Who needs who more?

Alistair Taylor

30 Aug 2019

Media and Marketing Sports Disney

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to take on streaming incumbent Netflix both domestically and internationally by presenting a unique opportunity ...

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Hasbro and the lure of Peppa Pig

Tim Mulligan

29 Aug 2019

Hasbro Netflix Peppa Pig

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of thedirect-to-consumer big bang moment of 2019.

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