Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

New Media's YouTube Strategy

Zach Fuller
New media’s video strategy came to the fore in the last year. With instant articles on Facebook and Google meaning Vice, BuzzFeed and Vox’s core platforms lost significant amounts of traffic, video became the key source of revenue, while native advertising and branded content articles lost their...
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Spotify D(PO)-Day

Mark Mulligan
Arguably the most anticipated day in the history of digital music is upon us. By the end of it we will have the first hint at whether Spotify is going to fall at the Snap Inc. or Facebook end of the spectrum of promising tech IPO, or DPO in the case of Spotify.
min read
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