Reports

Cover image for Social TV Show Fandom

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

24 Oct 2017

US UK Australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement varies considerably. Facebook and YouTube are both mainstream social apps by engagement and exhibit the highest levels of TV fandom among SVOD ...

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Netflix Q3 2017
Netflix Gains 100 Million-plus Paid Subscribers

20 Oct 2017

SVOD Netflix consumer trends financial statements

Netflix has achieved a commercial milestone in becoming the first Subscriber Video On Demand (SVOD) service company to have over 100 million paying streaming subscribers. Netflix has managed to attract 109.3 million consumers to its SVOD platform. This continued success has exceeded external expectations that Netflix’s growth rate might be impact...

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Rovio’s Pre-IPO Health Check

Karol Severin

18 Oct 2017

rovio Angry Birds Angry Birds 2

Rovio, the publisher of Angry Birds, announced it would go public in October 2017 via NASDAQ Helsinki. The company is beyond its user growth peak, but is midway through a company turn around in terms of revenues and profitability. The company has IPOed as a profitable and revenue (rather than user growth) – oriented enterprise, willing to pay div...

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Streaming Services Market Shares
Spotify Leads Across Most Markets

Mark Mulligan

16 Oct 2017

Subscriptions Streaming Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted al...

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Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Zach Fuller

29 Sep 2017

publishing physical books mass media

Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy ...

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The Emerging Video Content Bubble

Tim Mulligan

26 Sep 2017

Apple YouTube Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks have had to increase their spending to compete with these new streaming TV networks.

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Amazon Music
The Dark Horse Comes Out Of The Shadows

Mark Mulligan

25 Sep 2017

Streaming Streaming Music Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started to enjoy its reign that Spotify came along to usurp the throne.

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Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Karol Severin

21 Sep 2017

Music behaviour music services playlisting

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales and following celebrities on social media, are just a few of the many indicators in which gamers over-index, compared to average consumers.

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Mobile App Discovery
Targeting Gamers With Word Of Mouth

Karol Severin

31 Aug 2017

ASO app store optimization app discovery

App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively a greater amount of the two million strong app ecosystem, rather than just the top 50.

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Snap Inc Q2 2017
Diminishing User Growth Dwarfs Revenue Increase

31 Aug 2017

Snap Inc earnings results

Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s Q2 2017 financial results, which was below analyst revenue projections, led to a corresponding slump in its stock price.

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Quarterly Digital Content Trends
Q2 2017

Mark Mulligan

31 Aug 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q2 2017 across music, video, games and social.

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Music Rights Disruption
The Transparency Agenda

Mark Mulligan

23 Aug 2017

music publishers Apple Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for increased transparency, effectiveness and speed, the music rights landscape is facing an unprecedented period of innovation and disruption.

Cover image for TV Show Fandom Q2 2017

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

15 Aug 2017

Streaming US UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the Q2 2017 edition of the MIDi...

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Content Piracy
Piracy Reinvented In The Streaming Era

Mark Mulligan

3 Aug 2017

Streaming Spotify YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues, P2P is less central a force than it once was.

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YouTube Q2 2017
Quietly Bigger And Better Than Ever

Tim Mulligan

31 Jul 2017

YouTube YouTube Google

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users.

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Game Consumer Segmentation
Aficionados Drive Adoption

Karol Severin

27 Jul 2017

passive majority consumer segmentation forgotten fans

Barriers between the traditionally isolated PC, console and mobile games formats are gradually breaking down. This is happening on the device level (Nintendo Switch), title level (e.g. multiplatform Minecraft gameplay), the development level (Unity) and the corporate level (Console gaming companies buying their way into mobile and vice versa).

Cover image for TV Show Fandom

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

21 Jul 2017

Streaming US UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative.

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Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Zach Fuller

28 Jun 2017

Apple Amazon Google

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour are reshaping news monetisation and directly impacting the publishers of news content.

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SVOD User Deep Dive
TV's Specialisation Period

Tim Mulligan

28 Jun 2017

Apple Amazon Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with ...

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Spotify Earnings
Growth Still Comes At A Cost

Mark Mulligan

19 Jun 2017

Streaming Streaming Music Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s leading player. The health of Spotify is a bellwether for the health of the streaming music market and its current prognosis is that it is fi...

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