Most Streamed Versus All Time Sellers The Internationalisation Myth

As the music industry becomes a streaming industry in all but name, Spotify’s            most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and collaborative efforts versus solo releases. It also serves as a reflection of how far the internationalisation effect of streaming is influencing the superstar effect — those outlier songs that take over the entire platform.

Companies and brands mentioned in this report: Ableton Live, Apple, Apple Music, DatPiff, Deezer, Logic Studio, Soundcloud, Spotify, Universal Music