Profiling Chinese and Indian Gamers
The 20,000 Foot View: Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than XXX penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.
Key XXX of Chinese consumers play mobile games every XXX of Chinese mobile gamers have three or more digital XXX of Chinese mobile gamers are video subscribers
Companies and brands mentioned in this report: Amazon prime music, Amazon prime video, Apple Music, Baidu Music, Bigflix, Ditto TV, Eros, Facebook, Facebook Messenger, Gaana, Hike, Hotstar, Hungama, Instagram, Iqiyi, Kugou, Kuwo, Netease, Netflix, Pinterest, QQ, QQ Music, Raaga, Saavn, Snapchat, Spotify, Star TV, Sohu Video, Tencent, Twitch, Twitter, WeChat Weibo, Whatsapp, Wynk, Xami, YouTube, Youkou Tudou