Profiling Chinese and Indian Gamers
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The 20,000 Foot View: Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.
Key Findings
-
of Chinese consumers play mobile games every week
of Chinese mobile gamers have three or more digital subscriptions
of Chinese mobile gamers are video subscribers
- Chinese gamers more equally gender distributed than gamers as well as gamers English markets
- The Chinese consumption landscape is dominated by players, but banned services are being used among gamers
- Only of PC gamers are between years of Indian consumers play mobile games every month of Indian mobile gamers have three or more digital subscriptions, compared to consumer average
- Mobile messaging social media dominate among weekly activities of mobile gamers in and India
- Indian mobile skew male, compared to English-speaking where mobile gamers skew female
Companies and brands mentioned in this report: Amazon prime music, Amazon prime video, Apple Music, Baidu Music, Bigflix, Ditto TV, Eros, Facebook, Facebook Messenger, Gaana, Hike, Hotstar, Hungama, Instagram, Iqiyi, Kugou, Kuwo, Netease, Netflix, Pinterest, QQ, QQ Music, Raaga, Saavn, Snapchat, Spotify, Star TV, Sohu Video, Tencent, Twitch, Twitter, WeChat Weibo, Whatsapp, Wynk, Xami, YouTube, Youkou Tudou