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Profiling Chinese and Indian Gamers

Report by Karol Severin
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The 20,000 Foot View:  Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than        penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.   

Key Findings

           of Chinese consumers play mobile games every week        of Chinese mobile gamers have three or more digital subscriptions        of Chinese mobile gamers are video subscribers
  • Chinese gamers are more equally gender distributed than Indian gamers as well as gamers in English markets
  • The Chinese digital consumption landscape is dominated by local players, but banned services are also being used among gamers
  • Only        of Chinese PC gamers are between        years old
  •        of Indian consumers play mobile games every month        of Indian mobile gamers have three or more digital subscriptions, compared to        consumer average 
  • Mobile messaging and social media dominate among weekly digital activities of mobile gamers in China and India
  • Indian mobile gamers skew male, compared to English-speaking markets where mobile gamers skew female

Companies and brands mentioned in this report: Amazon prime music, Amazon prime video, Apple Music, Baidu Music, Bigflix, Ditto TV, Eros, Facebook, Facebook Messenger, Gaana, Hike, Hotstar, Hungama, Instagram, Iqiyi, Kugou, Kuwo, Netease, Netflix, Pinterest, QQ, QQ Music, Raaga, Saavn, Snapchat, Spotify, Star TV, Sohu Video, Tencent, Twitch, Twitter, WeChat Weibo, Whatsapp, Wynk, Xami, YouTube, Youkou Tudou

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