Reports Games

Profiling Chinese and Indian Gamers

Report by Karol Severin

18 Apr 2018

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The 20,000 Foot View: Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than XXX penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.

Key XXX of Chinese consumers play mobile games every XXX of Chinese mobile gamers have three or more digital XXX of Chinese mobile gamers are video subscribers

Chinese gamers are more equally gender distributed than Indian gamers as well as gamers in English markets

The Chinese digital consumption landscape is dominated by local players, but banned services are also being used among gamers

Only XXX of Chinese PC gamers are between XXX years XXX of Indian consumers play mobile games every XXX of Indian mobile gamers have three or more digital subscriptions, compared to XXX consumer average

Mobile messaging and social media dominate among weekly digital activities of mobile gamers in China and India

Indian mobile gamers skew male, compared to English-speaking markets where mobile gamers skew female

Companies and brands mentioned in this report: Amazon prime music, Amazon prime video, Apple Music, Baidu Music, Bigflix, Ditto TV, Eros, Facebook, Facebook Messenger, Gaana, Hike, Hotstar, Hungama, Instagram, Iqiyi, Kugou, Kuwo, Netease, Netflix, Pinterest, QQ, QQ Music, Raaga, Saavn, Snapchat, Spotify, Star TV, Sohu Video, Tencent, Twitch, Twitter, WeChat Weibo, Whatsapp, Wynk, Xami, YouTube, Youkou Tudou

Profiling Chinese and Indian Gamers

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