Snap Inc Q4 Quarterly Results Much Improved Yet Still Fundamentally Challenged
Get full access to this report and assets
If you are interested this report, or related reports such as Snap Inc Q1 2017 Declining User Growth Exacerbates Rising Costs, Snap Inc Q2 2017 Diminishing User Growth Dwarfs Revenue Increase and Snap Inc Q3 2017 Increasing Costs Overshadow Progress get in touch today to enquire about a report bundle.
Snap Inc’s results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company” has, for the moment, failed to deliver—recall million write down of unsold Snap Spectacle inventory. This precipitated a realignment back to its messaging app origins, with a user experience redesign. It came after a frank admission by co-founder and CEO Evan Spiegel that the app was “difficult to use.” Alongside this revamp has been the increase in programmatic advertising to of ad inventory, and a welcome return to significant daily active user growth of year-on-year. However, losses continue to escalate, with net losses up by quarter-on-quarter which means the stated target of becoming a billion annual revenue company before the fifth anniversary of its IPO remains an arbitrary measure of success for Snap.
Companies and brands mentioned in this report: Snap Inc, Snapchat, Facebook, Twitter