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Home Entertainment Streaming is Eclipsing Legacy Behaviour of Consumers

Report by Tim Mulligan
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The 20,000 Foot View:  Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium. With the near mainstream adoption of streaming video on demand services built around a monthly paid subscription model, this consumer proposition is now being eclipsed by Subscription Video On Demand (SVOD) alternatives and we’re seeing younger demographics abandon the technologies underpinning home entertainment.

Key Findings

  • In 2016 US home entertainment revenues were        billion for the seven major studios 
  • Home entertainment accounted for        of US studio revenue in 2016
  • US home entertainment revenues declined by        between       
  •        of consumers no longer see ongoing value in paying to download movies        of consumers who used to download films now stream them
  • Only        of consumers prefer to pay to download films in order to own a personal copy of the movie
  •        of consumers still prefer to buy DVDs or Blu-rays in order to own a personal copy of the movie        Century Fox has seen the most dramatic decline in home entertainment revenue
  • Paramount (Viacom) has seen the smallest decline in home entertainment revenue

Companies and brands mentioned in this report:        Century Fox,        Century Fox, Lionsgate, NBCUniversal, Paramount, Sony Pictures, Time Warner, Universal, Walt Disney, Warner Bros., Viacom

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