India and China Media Trends 2018

Zach Fuller

May 2018

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their spectacular GDP per capita growth rate and their billion-plus respective populations. However, both countries are undertaking distinct growth trajectories reflecting the national imperatives of the two states: China has effectively locked out international competition for its media industry, while India has readily adopted international services into its highly-competitive media landscape. Uniting the two markets is the shared experience of having mobile first consumers engaging with media and entertainment options for the first time in their nation’s history.

Companies and brands mentioned in this report: Amazon, Baidu, BesTV, China Radio & TV, China Telecom, Deezer, Eros Now, Hotstar, Hungame, IQiYi, Kugou, Kuwo, Netease, Netflix, QQ Music, Saavn, Sohu Video, Spotify, Star, Tencent Music, Xami, Youku Tudou

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