Binge-viewing Gamers Competition Spikes As Peak Attention Nears
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Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify. The effect will be twofold: increased binge watching threatens games publishers whose revenues are becoming increasingly engagement-dependent; at the same time, gaming time demands among binge watchers will threaten video services. In order to mitigate these risks, prevent unnecessary losses and find ways to make these dynamics work to their respective advantages, both industries will have to start paying far more attention to one another.
Companies and brands mentioned in this report: Activision, EA, Netflix, Amazon Prime Video, Xbox Game Pass