Reports Games

Binge-viewing Gamers Competition Spikes As Peak Attention Nears

Report by Karol Severin
Cover image for Binge-viewing Gamers
Synopsis PDF Excel PowerPoint

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Price: £3,000.00 excl. VAT

The 20,000 Foot View:  Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify. The effect will be twofold: increased binge watching threatens games publishers whose revenues are becoming increasingly engagement-dependent; at the same time, gaming time demands among binge watchers will threaten video services. In order to mitigate these risks, prevent unnecessary losses and find ways to make these dynamics work to their respective advantages, both industries will have to start paying far more attention to one another.

Key Findings

  • In the            economy, games and subscription video            demand (SVOD) services are becoming            competitors 
  • At            console            binge watch nearly as much            video subscribers do            and far            than overall consumers           
  • Between            and            binge watching increased by            among            owners, compared to            among video            and 0% consumer average
  • Increasing binge            penetration is a threat to            games publishers, but also to            services  
  • Major SVOD            could provide games (or gamified            alongside shows  in order to            savvy switching among gamers
  • Many of            most engaged users are console           
  • Console owners            often more likely to subscribe            and cancel SVOD services than            subscribers           

Companies and brands mentioned in this report: Activision, EA, Netflix, Amazon Prime Video, Xbox Game Pass

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Price: £3,000.00 excl. VAT