Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth

In 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Facebook

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