Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

In 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Facebook

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