Reports Media & Marketing

Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth

Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller
Cover image for Tech Majors Market Shares Q1 2018
Synopsis PDF PowerPoint Excel

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Price: £3,000.00 excl. VAT

The 20,000 Foot View:  In            2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the            narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.

Key Findings

  • Tech major            revenues totalled            billion, up            from            and            from            2016
  • All four            majors except Facebook grew faster                       2018 than they did            2017
  • Apple has            largest market share            followed by                       Alphabet            with Facebook the junior            with just           
  • Apple lost            share, dropping nine points across            two-year period, while Amazon gained            points, Facebook three points and            one point
  • Tech major            revenue totalled            billion in            2018,                       from            2017 – an acceleration            the            Y-o-Y growth registered in           
  • Facebook ad            were up            YoY to reach            giving it a tech major            revenue market share of            up                       in            2016
  • Alphabet’s tech            market share of ad revenues            fell from            in            2016 to                       2018
  • Amazon ad            grew            YoY in            2018 to                       billion, giving it a tech            ad revenue market share of                      
  • Apple is            towards content and services against            backdrop of a maturing core            Services revenues now account for            group revenues
  • In            2018            Services revenue was            billion, a            YoY, giving it a leading            major services market share of           
  • Amazon recorded            services revenue in            2018, a            increase and a third-placed tech            market share of            up from                       2016
  • Alphabet ranked            in terms of            2018 services            with            billion, giving it a            share of            five points up                       in            2016

Companies and brands mentioned in this report:  Alphabet, Amazon, Apple, Facebook

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Price: £3,000.00 excl. VAT