Reports Media & Marketing

Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth

Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller
Cover image for Tech Majors Market Shares Q1 2018
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The 20,000 Foot View: In XXX 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the XXX narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.

Key Findings

  • Tech major XXX 2018 revenues totalled XXX billion, up XXX from XXX 2017 and XXX from XXX 2016
  • All four tech majors except Facebook grew faster in XXX 2018 than they did XXX 2017
  • Apple has the largest market share XXX followed by Amazon XXX Alphabet XXX with Facebook the junior partner with just XXX lost market share, dropping nine points across the two-year period, while Amazon gained five points, Facebook three points and Alphabet one point
  • Tech major ad revenue totalled XXX billion in XXX 2018, up XXX from XXX 2017 – an acceleration on the XXX Y-o-Y growth registered in 2017
  • Facebook ad revenues were up XXX YoY to reach XXX billion, giving it a tech major ad revenue market share of XXX up from XXX in XXX 2016
  • Alphabet’s tech major market share of ad revenues also fell from XXX in XXX 2016 to XXX in XXX 2018
  • Amazon ad revenue grew XXX YoY in XXX 2018 to reach XXX billion, giving it a tech major ad revenue market share of around XXX is pivoting towards content and services against the backdrop of a maturing core business. Services revenues now account for XXX of group revenues
  • In XXX 2018 Apple’s Services revenue was XXX billion, a XXX increase YoY, giving it a leading tech major services market share of XXX recorded XXX billion services revenue in XXX 2018, a XXX YoY increase and a third-placed tech major market share of XXX up from XXX in XXX 2016
  • Alphabet ranked second in terms of XXX 2018 services revenue, with XXX billion, giving it a market share of XXX five points up from XXX in XXX 2016

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Facebook

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