Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Audio creators The new creative frontier

Attention recession impacts on D2C growth

Building a fan economy with Fan-Powered Royalties

The streaming retention revolution Content is king, distribution is queen, but retention is revolutionary

Games consumption Q1 2022 Time spent takes centre stage

Audio audiences Millennial listeners and the radio transition

The attention recession Post-peak behaviour

Profiling single-player versus multiplayer gamers A generational changing of the guard

Metaverse Future scenarios for smart TVs

The Attention Recession How inflation and the pandemic are reshaping entertainment

Social video TikTok sets the pace

Esports viewers update A valuable segment with a (solvable) growth problem

Audio consumption The entertainment aficionado opportunity

Audio ad opportunity Niche targeting unlocks attention

Digital collectables and NFTs Entertainment impacts for the video ecosystem

AVOD A market primed for success