Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

August 2021

Streaming

Video

Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences, and sports type preferences.

Unlocking mainstream AVOD
The silver streamer catalyst

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Tim Mulligan

July 2021

Subscriptions

Streaming

Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

Music consumer survey Q1 2021
YouTube extends its reach

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Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic segmentation, on MIDiA Fuse. The countries covered in this report are US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea.

How does AVOD unlock the mainstream consumer

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Tim Mulligan

July 2021

Video

How does AVOD unlock the mainstream consumer webinar presentation.

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

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Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

The esports viewer dossier Q1 2021

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Karol Severin

June 2021

subscribers

Gaming

Games

...

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q1 2021 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Games subscriptions
Early market leaders and consumer profiles emerge

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Karol Severin

May 2021

Consumer behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation...

Podcast audiences
Competing for attention

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Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio.

The rise of the silver streamer
55+ demographic reshapes video streaming

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Tim Mulligan

April 2021

Amazon

Amazon

Apple TV

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand familiarisation, these new streaming subscribers are at risk of succumbing to accelerated churn rates, as savvy switching is likely to follow.

In-game spending
Cross-entertainment product strategy

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Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

Sports Fans Consumer Snapshot Q1 2021

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Tim Mulligan

April 2021

Video

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences and sports type preferences.

Monetising Fandom
Unlocking growth beyond games

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Karol Severin

April 2021

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Future-proofing growth and curtailing subscriber churn post pandemic

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Tim Mulligan

April 2021

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Music & Gaming
A new way to play

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Mark Mulligan, Karol Severin and Keith Jopling

April 2021

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom, not simply relying on consumption. Artists need new ways to connect and transact more productively with their immediate fan bases.

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

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Alistair Taylor

March 2021

Yahoo

esports

Fox

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early stages of the pandemic and first lockdown. Rights holders desperate to maintain connectivity with fans looked to esports to drive engagement and main...

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

BE THE CHANGE - Women Making Music

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Hanna Kahlert and Srishti Das

March 2021

Creators

Independent artists

Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female artists to get recognition than male artists Linked to this is the fact tha...

Entertainment fandom
Monetise fandom, not attention

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Mark Mulligan

March 2021

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within one entertainment category, but instead across multiple entertainment formats.

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Netflix

Netflix

hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

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