Audio creators The new creative frontier

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent audio creators as the market develops and expands. However, to capitalise on this crucial growth opportunity, audience platforms must grasp the challenges facing audio creators in this fast-changing market. To help better understand creator needs and aspirations, MIDiA interviewed a diverse mix of independent podcast creators.

Companies and brands mentioned in this report: Anchor, Apple, Alex Cooper, Descript, Earwolf, Emma Chamberlin, GarageBand, iHeart, Instagram, Joe Rogan, Kim Kardashian, Luminary, Moment House, Patreon, Podbean Riverside.Fm, Reddit, She Podcasts, Spotify, Stitcher, TikTok, Tyler Oakley, Twitter Spaces, Wondery, YouTube

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