tatiana cirisano
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Tatiana Cirisano
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
Why have we yet to hear an AI-generated hit?
What it takes to make a music streaming subscriber switch services
AI attitudes by DSP: See which platform’s users embrace AI the most – and why
Music subscriber market shares Q4 2025: The chess board is set
The music industry’s personalisation paradox
Teens are skipping release week – here’s why the music industry can’t ignore it
Music and AI: What happens when quality is no longer a differentiator?
The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey
The problem with the “AI versus human” music narrative
Why predictions matter – and MIDiA’s take on 2026
Overanalysing our 2025 Spotify Wrapped: what MIDiA’s stats say about the industry
The future of record labels: Shifting sands
All eyes, no ears: New MIDiA data shows why virality is not building fandom
Some artists are leaving Spotify (again). Here’s what’s different now
The music business is splitting in two. Here’s why songwriters are reinventing their role
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads
20 years ago, labels targeted fandom. Will it work the second time around?
