Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Tim Mulligan and Alistair Taylor

5 Oct 2020

Netflix iOS android

This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, m...

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Alistair Taylor

30 Sep 2020

Sky Financial Times NFL

DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation and growth. DAZN learnt quickly that without premium domestic content it is difficult to penetrate competitive markets effectively.

Cover image for Killing Eve – A Case Study in Analysing Show Fandom

Killing Eve – A Case Study in Analysing Show Fandom

Tim Mulligan

28 Sep 2020

BBC Fandom AMC

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female assassin. Defying conventional four-quadrant programming, the franchise has stood out amidst a bevy of more conventional competitors.

Cover image for Snapshot

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Tim Mulligan and Alistair Taylor

11 Sep 2020

Audience Insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates 3rd party indicator data to track d...

Cover image for Post-Pandemic Programming

Post-Pandemic Programming
Surviving and Thriving in the Recession

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

Apple Apple live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics.

Cover image for Recovery Economics

Recovery Economics
Post-Lockdown Sports

Alistair Taylor

28 Aug 2020

Disney Comcast Sky

As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers, freeing up previously allocated attention and causing them to reconsider retaining subscriptions with diluted service offerings.

Cover image for The Esports Viewer Dossier

The Esports Viewer Dossier
Q2 2020

Karol Severin

28 Aug 2020

Games esports Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours

Cover image for Music Discovery

Music Discovery
Streaming’s Growing Role

Mark Mulligan

24 Aug 2020

Streaming Streaming Music Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts in discovery come as music marketing strategy is placing an ever-greater emphasis on streaming.

Cover image for Music Marketing

Music Marketing
The Velocity Game

Mark Mulligan

24 Aug 2020

Spotify Spotify YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new releases targeted at streaming success threatens to dislocate the underlying business model of bigger record labels and cause a disconnect between...

Cover image for Q2 2020 UK Video Consumer Deep Dive

Q2 2020 UK Video Consumer Deep Dive

Tim Mulligan

19 Aug 2020

Apple YouTube YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved 16% weekly average user penetration, underl...

Cover image for Profiling Esports Viewers

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Karol Severin

11 Aug 2020

Consumer behaviour Spotify Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream demographic reach and a similar socioeconomic make-up.

Cover image for Attention Economy

Attention Economy
Media Consumption Q2 2020

Mark Mulligan

31 Jul 2020

Streaming Music Subscriptions US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the impact of longer-term shifts and the shorter-term COVID-19 effect for the US, UK, Australia, Canada, France and Germany.

Cover image for D2C Big Bang Impact, H1 2020

D2C Big Bang Impact, H1 2020
English-speaking Markets

Tim Mulligan

14 Jul 2020

Apple Amazon Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019. Disney+ rapidly moved into a strong third position in all four markets (US, UK, Canada, Australia), while Apple TV+’s lack of content depth is fl...

Cover image for Sports Consumption

Sports Consumption
Measuring COVID-19’s Impact

Alistair Taylor

10 Jul 2020

Apple Discovery Amazon

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting their finite attention is paramount for sports distributors and rights holders.

Cover image for Recovery Economics

Recovery Economics
Post-Lockdown TV

Tim Mulligan

8 Jul 2020

Apple Amazon Streaming video

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased use of sound stages and green screen facilities will become the norm in the absence of a COVID-19 vaccine.

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Recession Impact
Music Industry 2020 Growth Scenarios

Mark Mulligan

29 Jun 2020

live music Music publishing Record labels

As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact music industry revenues in 2020.

Cover image for Recovery Economics

Recovery Economics
Outlook for Music, Games, Video & Sports

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

19 Jun 2020

Video Recorded music Music streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal and flourish in the post-lockdown era.

Cover image for Q2 2020 TV Show Demand

Q2 2020 TV Show Demand
Latin America

Tim Mulligan

18 Jun 2020

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across seven Latin America countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

Cover image for Q2 2020 TV Show Demand

Q2 2020 TV Show Demand
Asia-Pacific

Tim Mulligan

18 Jun 2020

asia pacific Video streaming TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

Cover image for Q2 2020 TV Show Demand

Q2 2020 TV Show Demand
Middle East and North Africa (MENA)

Tim Mulligan

16 Jun 2020

TV show midia index wikipedia

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across five MENA countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

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