Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Audio ad opportunity Niche targeting unlocks attention

Audio consumption The entertainment aficionado opportunity

Digital collectables and NFTs Entertainment impacts for the video ecosystem

AVOD A market primed for success

Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Games companies’ video opportunity From marketing to monetisation

Audio audiences Steady change

Music consumer survey, Q3 2021 A new generation leans forward

Cultural trends of 2022 A year of inflection points

From marketing to monetisation The games video opportunity for games companies

TV internationalisation 2.0 Video is disrupting commissioning and turbo-charging international hits

NFTs and entertainment Opportunity assessment

Video discovery The new streaming battleground

Hybrid futures MIDiA 2022 predictions

Fandom drivers From fan psychology to NFT demand

Gamer consumer deep dive Q3 2021