Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

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Mark Mulligan, Karol Severin and Keith Jopling

May 2020

live music

live

Artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s cessation of live music, by turning to live streaming.

D2C 2020
Media, Tech and Communications Majors Go Head to Head

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Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing COVID-19 epidemic have placed power firmly in the hands of services able to leverage zeitgeisty originals combined with libraries of proven content and brand assets.

India Music Consumer Behaviour
Fragmentation and Disruption

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Mark Mulligan and Srishti Das

April 2020

Consumer behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions. Companies and brands mentioned in this report:...

COVID-19
Impact on Entertainment Demand and Behaviours

Cover image for COVID-19

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

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Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules with re-runs, docuseries, interviews and archived footage are stopgaps unlikely to increase engagement.

Tech Major Market Shares 2019
Amazon Powers Ahead

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

COVID-19
The Self-Isolation Entertainment Boom

Cover image for COVID-19

Mark Mulligan

April 2020

Streaming

Spotify

Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

Scheduling & Marketing Strategies in the Streaming Era

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Tim Mulligan

March 2020

Scheduling & Marketing Strategies in the Streaming Era Presentation for MIPTV 2020.

Music Consumer Survey
Country Snapshots

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Mark Mulligan

March 2020

Consumer behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Ad Receptiveness Consumer Survey
Country Snapshots

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Mark Mulligan

March 2020

Subscriptions

Marketing

Music streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Video Consumer Survey
Country Snapshots

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Tim Mulligan

March 2020

Consumer behaviour

Subscriptions

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

COVID-19
Entertainment and Leisure Industry Impact Assessment

Cover image for COVID-19

Mark Mulligan

March 2020

Apple

Spotify

Artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

Gamer Consumer Survey
Country Snapshots

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Karol Severin

March 2020

US

UK

Sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

Recession Impact
Cocooning Will Protect Entertainment Spend

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Mark Mulligan

March 2020

Apple

Amazon

Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

Sports Consumer Survey
Country Snapshots

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Alistair Taylor

March 2020

Streaming

Video

Sport consumer survey

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

Peak Attention
Competing in a Saturated Attention Economy

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Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

TV Network Brand Fandom and Awareness

Tim Mulligan

March 2020

Fandom

tv networks

data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with a nationally representative, quarterly-only sample of 4,000 consumers aged 16+.

Awareness and Demand Indicators for Disney+ versus Apple TV+

Cover image for Awareness and Demand Indicators for Disney+ versus Apple TV+

Tim Mulligan

February 2020

Apple

Apple TV

Disney

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer (D2C) services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers behind the 2019/2020 D2C big bang moment.

Building Show Fandom in the Streaming Era

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Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing teams now face unprecedented competition for audience attention and mindshare.

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Cover image for Sports Consumer Trends

Alistair Taylor

February 2020

Amazon

Facebook

BBC

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters, streaming services and betting and gaming companies will all feel the impact of fast-changing consumption habits and new regional nuances.

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