Reports: Entertainment and Fandom
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
Profiling Steam users A valuable gamer niche
Podcasts and music streaming Mirrored growth
US millennial snapshot A looming generational blind spot
Ad-supported video consumer snapshot Q4 2022 US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil
Rebooting video fandom Games as a video streaming genre
The AI entertainment revolution How artificial intelligence will reshape media consumption
Music’s Instagram moment The social music creation revolution
Podcasts and radio How radio can play by its own rules
Digital advertising reception of gamers, Q4 2022
Attention economy Reasons, not ways, to spend attention
TV monetisation The third way
Year of change Themes that will shape entertainment in 2023
Video consumer monetisation snapshot Q3 2022 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil
Kill the campaign Music marketing needs branding, not direct response
