Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games’ cultural role in the 2020s

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Karol Severin

September 2022

Epic Games

Cultural trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

Entertainment and the recession
How it will be impacted and how it should respond

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Mark Mulligan

September 2022

Spotify

Amazon

Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...

Radio audiences
A window of opportunity

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Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

September 2022

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Hybrid shock
How ads will change SVOD

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Tim Mulligan

August 2022

Amazon

Apple TV

Netflix

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

Games genre fan overlaps across entertainment

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Karol Severin and Kazia Rothwell

August 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

Attention inflation
How multitasking is reshaping the attention economy

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Karol Severin and Perry Gresham

August 2022

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Scenes
A new lens for music marketing

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Mark Mulligan and Tatiana Cirisano

August 2022

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Annie Langston

August 2022

Creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms...

Profiling smart-TV owning gamers

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Karol Severin and Kazia Rothwell

July 2022

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

The video attention reboot
How video is being impacted by the attention recession

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Tim Mulligan and Hanna Kahlert

July 2022

Creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

Music IP as video content
Why music fandom is strategically important for D2C

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Tim Mulligan

July 2022

Spotify

Vevo

Netflix

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

Audio creators
The new creative frontier

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Annie Langston

July 2022

Apple

Spotify

YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent...

Attention recession impacts on D2C growth

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Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

Building a fan economy with Fan-Powered Royalties

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Kriss Thakrar, Tatiana Cirisano and Perry Gresham

July 2022

Creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

Games consumption Q1 2022
Time spent takes centre stage

Cover image for Games consumption Q1 2022

Karol Severin

June 2022

games consumption

Attention economy

time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

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Tim Mulligan

June 2022

smart tvs

SVOD

d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

Audio audiences
Millennial listeners and the radio transition

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Annie Langston

June 2022

Apple

Spotify

SiriusXM

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment....

The attention recession
Post-peak behaviour

Cover image for The attention recession

Mark Mulligan

June 2022

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Metaverse
Future scenarios for smart TVs

Cover image for Metaverse

Tim Mulligan

May 2022

Amazon

Facebook

smart tvs

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

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