Reports: Entertainment and Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
Digital advertising reception of gamers, Q4 2022
Attention economy Reasons, not ways, to spend attention
TV monetisation The third way
Year of change Themes that will shape entertainment in 2023
Video consumer monetisation snapshot Q3 2022 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil
Kill the campaign Music marketing needs branding, not direct response
Podcast videos Format blurring expands podcasts’ future
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Tipping point How in-game spending will eat the games world
Watch parties Rebooting the watercooler moment
MIDiA Research video subscription forecasts 2023-2030 APAC to the fore
Pivot point MIDiA 2023 predictions
Games subscriber profiles Q3 2022
Stream, interact, repeat Why SVOD needs a social engagement revolution
