Reports: Entertainment and Fandom
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
The AI entertainment revolution How artificial intelligence will reshape media consumption
Rebooting video fandom Games as a video streaming genre
Attention economy Reasons, not ways, to spend attention
Digital advertising reception of gamers, Q4 2022
Podcasts and radio How radio can play by its own rules
Music’s Instagram moment The social music creation revolution
TV monetisation The third way
Year of change Themes that will shape entertainment in 2023
Tipping point How in-game spending will eat the games world
Watch parties Rebooting the watercooler moment
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Podcast videos Format blurring expands podcasts’ future
Kill the campaign Music marketing needs branding, not direct response
Video consumer monetisation snapshot Q3 2022 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil
