Reports: Entertainment and Fandom
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
UK media consumption Q4 2024 A mature market with niche growth prospects
Podcasts as a key information source Implications for media companies
Cultural movements A new take on mainstream for the fragmentation era
Pixels to playlists Music preferences and behaviours of gamers
Music discovery snapshot Q4 2024 Breaking through the noise
Scenes are the new markets Why and how entertainment should go niche
Streaming TV’s fight on social’s stage Tactics for a short-form video future
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The superfans of music superstars Identity and cut-through
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
MIDiA’s 2025 predictions It’s social’s stage now
