Reports: Entertainment and Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
Cultural movements A new take on mainstream for the fragmentation era
Pixels to playlists Music preferences and behaviours of gamers
Music discovery snapshot Q4 2024 Breaking through the noise
Scenes are the new markets Why and how entertainment should go niche
Streaming TV’s fight on social’s stage Tactics for a short-form video future
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The superfans of music superstars Identity and cut-through
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
MIDiA's 2025 predictions webinar slides It's social's stage now
MIDiA’s 2025 predictions It’s social’s stage now
The case for in-game video platforms Closing the direct-to-consumer gap
