Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Flipping the script Game IP transmedia needs to evolve

Leveraging anime A nuanced scene not a genre

Germany media consumption Q4 2024 Growth potential on all fronts

UK media consumption Q4 2024 A mature market with niche growth prospects

Podcasts as a key information source Implications for media companies

Cultural movements A new take on mainstream for the fragmentation era

Pixels to playlists Music preferences and behaviours of gamers

Music discovery snapshot Q4 2024 Breaking through the noise

Scenes are the new markets Why and how entertainment should go niche

Streaming TV’s fight on social’s stage Tactics for a short-form video future

Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown

MIDiA's gamer segmentation Prioritise why – not just how – players engage with games

The superfans of music superstars Identity and cut-through

Audio’s entertainment value Examining audio listeners’ cross-entertainment lives

MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy

Before and after podcasts Mapping the podcast listener journey