Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games consumption Q1 2022
Time spent takes centre stage

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Karol Severin

June 2022

games consumption

Attention economy

time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms of partnerships, or individual games assessing which distributor or console ecosystem to strike an exclusive deal with, right through to planning eff...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

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Tim Mulligan

June 2022

smart tvs

SVOD

d2c

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...

Audio audiences
Millennial listeners and the radio transition

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Annie Langston

June 2022

Apple

Spotify

SiriusXM

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment. Millennial audiences demonstrate a steady listenership to emerging audio formats while younger listeners have yet to reach consumption potential.

The attention recession
Post-peak behaviour

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Mark Mulligan

June 2022

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies.

Metaverse
Future scenarios for smart TVs

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Tim Mulligan

May 2022

Amazon

Facebook

smart tvs

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features to accommodate the likely games and VR heavy functionality of early metaverse commercial scenarios will be key.

Profiling single-player versus multiplayer gamers
A generational changing of the guard

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Karol Severin

May 2022

Xbox

Facebook

Twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term.

The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...

Social video
TikTok sets the pace

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Richard Broadhurst

May 2022

YouTube

digital natives

Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Esports viewers update
A valuable segment with a (solvable) growth problem

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Richard Broadhurst

May 2022

Vevo

Facebook

Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.

Audio ad opportunity
Niche targeting unlocks attention

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Annie Langston

May 2022

Apple

Spotify

YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other entertainment habits of audio consumers. Social...

Audio consumption
The entertainment aficionado opportunity

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Annie Langston

May 2022

Spotify

Amazon

Google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth. Entertainment aficionados (i.e., those who spend more than the average time and money on specific entertainment formats) in music, games, and v...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

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Tim Mulligan

April 2022

smart tvs

Business Strategy

web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

AVOD
A market primed for success

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Tim Mulligan

March 2022

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

Gaming

Entertainment

mobile games

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...

Games companies’ video opportunity
From marketing to monetisation

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Karol Severin

March 2022

Streaming

Gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Audio audiences
Steady change

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Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Music consumer survey, Q3 2021
A new generation leans forward

Cover image for Music consumer survey, Q3 2021

Tatiana Cirisano

February 2022

Creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

Cultural trends of 2022
A year of inflection points

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Hanna Kahlert

February 2022

Marketing Strategy

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world of its own – encompassing basic creator tools from recording, to editing, to self-promotion.

From marketing to monetisation
The games video opportunity for games companies

Cover image for From marketing to monetisation

Karol Severin

February 2022

YouTube

Twitch

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Cover image for TV internationalisation 2.0

Tim Mulligan

February 2022

Discovery

video streaming services

Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

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Showing 141 to 160 of 467 results.