Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Unlocking the saturation conundrum Key video trends going into 2023

From video hardware to entertainment hardware The gamer opportunity for smart TVs

Social media marketing is becoming its own cultural moment

After digital The search for a cheaper cultural moment

Podcast market value chain The next investment is the listeners

Entertainment spending by game genre fans Q2 2022

Friction TV Addressing the user experience disconnect in streaming TV

Video consumer snapshot Q2 2022

Games’ cultural role in the 2020s

Entertainment and the recession How it will be impacted and how it should respond

Radio audiences A window of opportunity

Content is king, distribution is queen but retention is revolutionary

Hybrid shock How ads will change SVOD

Games genre fan overlaps across entertainment

Attention inflation How multitasking is reshaping the attention economy

Scenes A new lens for music marketing