Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Podcast market value chain The next investment is the listeners

Entertainment spending by game genre fans Q2 2022

Friction TV Addressing the user experience disconnect in streaming TV

Video consumer snapshot Q2 2022

Games’ cultural role in the 2020s

Radio audiences A window of opportunity

Entertainment and the recession How it will be impacted and how it should respond

Content is king, distribution is queen but retention is revolutionary

Attention inflation How multitasking is reshaping the attention economy

Games genre fan overlaps across entertainment

Hybrid shock How ads will change SVOD

Scenes A new lens for music marketing

Podcast monetisation and remuneration Balancing creator and platform needs

Profiling smart-TV owning gamers

The video attention reboot How video is being impacted by the attention recession

Music IP as video content Why music fandom is strategically important for D2C