Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

21 Mar 2022

Gaming Entertainment mobile games

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...

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Games companies’ video opportunity
From marketing to monetisation

Karol Severin

16 Mar 2022

Free Report

Streaming Gaming Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

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Cultural trends of 2022
A year of inflection points

Hanna Kahlert

28 Feb 2022

Marketing Strategy

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world of its own – encompassing basic creator tools from recording, to editing, to self-promotion.

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Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

Radio radio audiences music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

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Music consumer survey, Q3 2021
A new generation leans forward

Tatiana Cirisano

28 Feb 2022

Creators Radio radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

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From marketing to monetisation
The games video opportunity for games companies

Karol Severin

22 Feb 2022

YouTube Twitch facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

11 Feb 2022

Discovery video streaming services Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

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NFTs and entertainment
Opportunity assessment

Karol Severin

27 Jan 2022

mobile games Epic Games games streaming

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring.

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Video discovery
The new streaming battleground

Tim Mulligan

25 Jan 2022

Discovery Amazon Apple TV

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is surfacing relevant content – an area where TV has traditionally dominated.

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

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Fandom drivers
From fan psychology to NFT demand

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

superfan Spotify merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.

Cover image for Gamer consumer deep dive Q3 2021

Gamer consumer deep dive Q3 2021

Karol Severin

23 Dec 2021

Gaming mobile games Business Strategy

This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Dis...

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Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

22 Dec 2021

Online video SVOD SVOD subscriptions

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q3 2021 Consumer Survey fielded in the US, UK, Australia,...

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Fandom and lean-in culture are reshaping video

Hanna Kahlert

20 Dec 2021

Apple Spotify YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences. Companies and brands mentioned in this report:...

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Creators Apple Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

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Karaoke app user deep dive

Mark Mulligan

30 Nov 2021

Streaming Music apps mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea. All country level samples were nationally representative with a 1,000 sample in each market.

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Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

30 Nov 2021

Apple Amazon Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

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Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Srishti Das

30 Nov 2021

Video sports rights live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

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Games worlds
Assessing audience reach, value and relevance

Karol Severin

25 Nov 2021

Apple GTA Call of Duty

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The key factors to pay attention to are reach, audience value, and relevance.

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Attention economy
After the lockdown boom

Mark Mulligan

23 Nov 2021

Consumer behaviour Streaming Music Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenl...

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