Blog: media strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Marketplace pandemic: How will media companies fare in a recession?

Hanna Kahlert

11 Mar 2020

Media

media strategy

stock market

With the 9th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis (via BBC ), seeing trading briefly suspended before resuming with all three major stock markets down over 6%, the market is clearly in a volatile place.

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Bertelsmann and Penguin Random House: A Strategy Based on Extremes

Zach Fuller

24 Jul 2017

Bertelsmann

BMG

harper collins

Having created a next-gen music publisher in BMG, German media giant Bertlesmann are applying a similar strategy to their publishing division. Consistent with BMG’s tactic of investing heavily in legacy music publishing assets as well as niche Indie labels, Bertlesmann are doubling down on their most valuable publishing asset by moving to acquire an increased stake in Penguin Random House.

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Differentiating Full-Stack Media and Tech Ecosystems

Zach Fuller

20 Feb 2017

Alibaba

Amazon

full stack media

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share similarities, it is important from a strategic perspective for those operating in the space to recognise the distinctions between the two: Tech Ecosystems Technology ecosystems are product platforms defined by the core components built into the platform by theirowners.

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Facebook Is Finally Ready To Become A Media Company

Mark Mulligan

10 Nov 2016

esports

Facebook

Innovation

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.

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