MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Imitation Game: Why First-Mover Advantage Could Lose its Allure in Tech Strategy

Zach Fuller

25 Nov 2019

Media and Marketing

‘Originality is nothing but judicious imitation’ - Voltaire ‘Good artists copy;great artists steal’ – Steve Jobs Being the first is overrated when it means you can instantly be copied. The ‘time profit’ strategy is one of the most widely utilised models in tech-centric business.

4 min read

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Cover image for BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber revenue.

5 min read

Why Apple Wants The Father of Dragons On Board

Cover image for Why Apple Wants The Father of Dragons On Board

Tim Mulligan

20 Nov 2019

Game of Thrones

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over ratings and talent, leading SVOD service Netflix aggravated the market by aggressively bidding for exclusive production deals with leading show runners and their production companies.

3 min read

Take Five (the big five stories and data you need to know) November 18th 2019

Cover image for Take Five (the big five stories and data you need to know) November 18th 2019

Mark Mulligan

18 Nov 2019

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will get the deals to launch something genuinely new, built on TikTok’s foundation, or just end up launching a cookie-cutter “all you can eat” 9.

2 min read

Why the Music Industry Needs Bytedance to Disrupt It

Mark Mulligan

18 Nov 2019

Back in September 2018 I suggested that Spotify faced a Tencent risk, with the potential of Tencent launching a competitive offering in markets that Spotify is not yet in. This would effectively divide the world between Spotify in Europe, Americas and some of Asia, and Tencent potentially everywhere else.

5 min read

Infostructure and the Barriers to Innovation

Zach Fuller

15 Nov 2019

Or, Why the United States Never Built High-Speed Connecting Railways Disruption is never simple, and what is often logically more efficient rarely wins out in the game of adoption. This process has a storied history in consumer tech: Betamax and VHS, DVD and Blue-Ray – but its roots go back even further.

4 min read

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Cover image for Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-native subscribers.

5 min read

Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Cover image for Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Dara Jegede

12 Nov 2019

If you're in London next Wednesday (November 20th) , come along to our free-to-attend attention economy event . There will also be a live stream (for those not based in London), which you will be able to find here at 7pm GMT.

3 min read

The Attention Economy Has Peaked. Now What?

Cover image for The Attention Economy Has Peaked. Now What?

Mark Mulligan

12 Nov 2019

Regular followers of MIDiA will know that we’ve been writing about the attention economy for a number of years now. Throughout 2019 we have been building the concept that we have arrived at peak in the attention economy – that all of the addressable free time has been addressed.

5 min read

We’re Hiring: Business Development Manager

Cover image for We’re Hiring: Business Development Manager

Mark Mulligan

11 Nov 2019

midia is hiring

midia job vacancy

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video space, including delivering the opening keynote at Mipcom and launching our next generation TV audience insight platform Index .

1 min read

Take Five (the big five stories and data you need to know) November 11th 2019

Cover image for Take Five (the big five stories and data you need to know) November 11th 2019

Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans had paid, it pulled back the veil on a whole new fandom paradigm.

2 min read

Why BritBox Is the Switzerland of the D2C Era

Tim Mulligan

11 Nov 2019

Last Thursday marked the official UK launch of BritBox –the British broadcasting industry’s answer to the D2C services currently redefining how viewers consume TV shows. Britbox launched in 2017 and built up a subscriber base of 650,000 in the US and Canada on the back of being able to position itself as a niche streaming provider of British content.

4 min read

Disney FY 2019 Results – The Final Sanity Check Before Everything Changes

Tim Mulligan

8 Nov 2019

We are now less than a week away from possibly the most important day in Disney’s 21stcentury history, as November 12this when its direct to consumer (D2C) service Disney+ goes live. While we will not have meaningful numbers come through until the end of the first calendar quarter of 2020, the weight of expectation on the iconic media powerhouse is unprecedented and today’s announcement is the last time before their bullish projections for domestic and international growth for the service start to mesh with real hard engagement metrics.

3 min read

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Cover image for Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Keith Jopling

7 Nov 2019

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside industry anti-piracy efforts) by legally unbundling and re-aggregating music in digital libraries and cool new devices.

7 min read

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Amanda Stears

6 Nov 2019

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between Viacom and Tyler Perry Studios, and features over 1,000 hours of original movies and TV series from BET network and Tyler Perry.

4 min read

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Zach Fuller

6 Nov 2019

cultural insight

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the 70s, proto Hip-Hop pioneers such as Grandmaster Flash or the Post-Punk of Joy Division would have been a mere footnote in favour of David Naughton or Melissa Manchester.

7 min read

Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

5 min read

NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

3 min read

Take Five (the big five stories and data you need to know) November 4th 2019

Cover image for Take Five (the big five stories and data you need to know) November 4th 2019

Mark Mulligan

4 Nov 2019

Game of Thrones

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range of tasks.

2 min read

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their work increasingly scrambling to justify the ROI between content provision and monetisation.

5 min read

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