Blog: Exclusive

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify’s Q2 podcast financials: Things may get worse before they get better

Annie Langston

2 Aug 2023

Spotify

Podcasts

Exclusive

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million),...

min read

We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Annie Langston

12 Jul 2023

Joe Rogan

Spotify

Exclusive

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio...

min read

As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Annie Langston

7 Jun 2023

Spotify

Gimlet

parcast

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios....

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The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Annie Langston

24 May 2023

The New York Times

Podcasts

Exclusive

Last week, The New York Times (NYT) debuted their official audio app, NYT Audio . NYT produces many popular podcasts, including The Daily and This American Life , utilising multiple streaming platforms...

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Audible’s new podcast singing competition asks: is audio-only enough?

Annie Langston

22 Mar 2023

Audible

Spotify

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

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Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Annie Langston

14 Dec 2022

Podcasts

Spotify

Apple

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

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Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Annie Langston

30 Nov 2022

Spotify

Gen Z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

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Apple’s latest podcasting moves poke holes in Spotify’s strategy

Annie Langston

24 Aug 2022

Apple

Podcasts

Spotify

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

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Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Annie Langston

4 Aug 2022

Spotify

SiriusXM

earnings

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% –...

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Georgia Meyer

14 Feb 2019

Droga5

Eugene the egg

Exclusive

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell out’ for a branded message, The Egg’s...

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