Why social is a double-edged sword for streaming TV

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by Ben Woods

7 Mar 2025

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Video SVOD Creator economy TV Content Engagement Content Creators SVOD Services Social media Social video social content

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TV shows, movies, and social creator content are lane hopping in search of engagement. It is common practice now for SVOD services to distribute one or several episodes for free on YouTube and TikTok in the hope of transforming social video viewers i...

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