Blog: Streaming Music - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

We’re Hiring (again)

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Mark Mulligan

11 Jun 2021

Streaming Music

Business Strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the interconnected nature of the digital entertainment landscape been more important, which also means that never before has MIDiA’s holistic, cross-industry view been more important.

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Music and podcasts are competing for the same time

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Mark Mulligan

28 May 2021

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share.

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The reign of the superstar is over

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Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.

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Assessing the streaming opportunity: You’re doing it wrong

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Mark Mulligan

9 Apr 2021

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by the maturation of the big music markets (e.

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Smaller independents and artists direct grew fastest in 2020

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Mark Mulligan

1 Mar 2021

Streaming Music

Independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled us to segment the streaming market in detail, when combined with market data from majors and independent artist platforms .

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The COVID bounce and the coming attention recession

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Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start of the pandemic, MIDiA Research estimated that there would be an extra 15% of consumption time for the average working consumer.

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New artists, does it pay to be streaming first?

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Keith Jopling

10 Feb 2021

Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions for us, we do that ourselves”, something a globally successful 10-album rock behemoth can say quite casually.

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What measures an artist's success in today's music industry?

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Keith Jopling

23 Dec 2020

Streaming Music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more of a debate these days, but let’s say Pitchfork for example, or Rolling Stone, or perhaps Fader or Pigeons & Planes if you are a hip hop artist) might just get you a few more curious eyeballs on socials and a few more streams.

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Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

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Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would see UGC contributing around 10% of music industry revenues, but this is just the tip of the iceberg.

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Why Spotify needs Russia

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Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close) it will actually prove much more important in the medium term.

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How the DNA of a hit has changed over 20 years

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Mark Mulligan

13 Jul 2020

the song economy

Updated on 13/03/2025: Five years is a long time in the fast-changing music industry. To see how the DNA of a hit has evolved since this blog was published, check out our latest post by MIDiA's music researcher, Olivia Jones: " How the DNA of a hit changed in the last five years ".

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Spotify Q1 2020: Choppy Waters Ahead

Mark Mulligan

29 Apr 2020

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have matched Netflix’s for over-performance but subscriptions did show over performance, reaching 130 million, one million above MIDiA’s pre-COVID forecasts.

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Streaming Services Are Going to Have to Change Their MO

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Mark Mulligan

17 Apr 2020

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of music, everything is set to change.

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Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

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The Classical Music Market - Streaming's Next Genre?

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Dara Jegede

19 Jun 2019

classical music

Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming world.

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Spotify, the Decline of Playlists and the Rise of Podcasts

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Mark Mulligan

11 Apr 2019

curated playlists

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.

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Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’ Day annual growth of 23% is anything to go by.

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Cover image for How YouTube’s Domination of Streaming Clips the Market’s Wings

Mark Mulligan

3 Jan 2019

ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while European and then national legislators deliberate on the provision and the wider Digital Copyright Directive of which it forms a part.

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Spotify’s Tencent Risk

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Mark Mulligan

21 Sep 2018

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted.

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Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate has become, there is a big risk that some readers will make incorrect assumptions about my position on Article 13.

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