Blog: Spotify - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How Spotify’s new model could accelerate a forking of music

Cover image for How Spotify’s new model could accelerate a forking of music

Tatiana Cirisano

2 Nov 2023

Music streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there is no escaping the threat perceived by artists and companies that operate in the long tail.

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Why artist subscriptions are the perfect partner to two-tier licensing

Cover image for Why artist subscriptions are the perfect partner to two-tier licensing

Mark Mulligan

2 Nov 2023

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There are many positives that two-tier licensing will bring (helping mid-tier artist remuneration, attaching an appropriate premium to lean-forward listening, etc.

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Two-tier licensing is about to become a reality

Cover image for Two-tier licensing is about to become a reality

Mark Mulligan

24 Oct 2023

Streaming Royalties

With the dust still far from settled on the UMG / Deezer streaming royalty proposal, something even bigger is coming: Spotify is turning the concept into reality in Q1 2024. The behind-the-scenes conversations have been ongoing for some time, but the details were stated publicly on panels at last week’s ADE conference, meaning that the information is now firmly in the public domain.

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Spotify versus Apple Podcasts: The podcast analytics race has begun

Cover image for Spotify versus Apple Podcasts: The podcast analytics race has begun

Annie Langston

18 Oct 2023

First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is casting a wider creator net and focusing on empowering lesser-known creators to customise their pages.

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Music has become a ‘just-in-time’ economy

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Mark Mulligan

16 Oct 2023

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods on our shelves, and the digital devices we live our lives through.

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Goodbye Google Podcasts: What’s next for YouTube Music?

Cover image for Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy was expected , as Google Podcasts began rolling back some of its podcast features while YouTube Music started offering more.

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Spotify’s audiobooks move is another brick in the audio wall

Cover image for Spotify’s audiobooks move is another brick in the audio wall

Mark Mulligan

4 Oct 2023

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the latest step in a journey that has seen streaming become the 21stcentury’s take on radio.

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Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s ability to program content throughout the day has always been a major pillar that stands out against on-demand content.

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How Apple Podcasts is helping spur a new era of podcast analytics

Cover image for How Apple Podcasts is helping spur a new era of podcast analytics

Annie Langston

30 Aug 2023

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics, rather than innovating the availability of data itself.

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Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Cover image for Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Annie Langston

16 Aug 2023

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In addition to producing both scripted and unscripted podcasts, the network will also explore live events.

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Bauer and Audible: Radio and podcasts CAN work together

Cover image for Bauer and Audible: Radio and podcasts CAN work together

Annie Langston

9 Aug 2023

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership with Audible, presenters Fleur East (Hits Radio) and Tyler West (KISS Radio) will discuss their top podcasts and audiobooks during their Monday programs, and invite fellow hosts to share their favourite titles.

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Spotify’s Q2 podcast financials: Things may get worse before they get better

Cover image for Spotify’s Q2 podcast financials: Things may get worse before they get better

Annie Langston

2 Aug 2023

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million), while podcast advertising revenue rose by 30% year-over-year.

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Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their discoverability.

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We asked, you answered: Will Spotify renew Joe Rogan’s contract?

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Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio shift.

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Stitcher’s app closure asks – who will build the premium podcast experience?

Cover image for Stitcher’s app closure asks – who will build the premium podcast experience?

Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for ad-free podcast listening.

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AI voice generation is a huge opportunity for podcasting — and a big risk

Cover image for AI voice generation is a huge opportunity for podcasting — and a big risk

Annie Langston

28 Jun 2023

artificial intelligence

Artificial intelligence is revolutionising entertainment, including podcasts. Perhaps the most contentious part of this revolution is AI voice generation, which is stoking legitimate fears from creators that their voices will be used without permission.

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How Meghan’s Spotify departure signifies the platform’s strategic shift

Cover image for How Meghan’s Spotify departure signifies the platform’s strategic shift

Annie Langston

21 Jun 2023

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast Archetypes , they are parting ways.

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As Spotify's door closes on Soundtrap, another opens

Cover image for As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that vision for Spotify is no longer.

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As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Cover image for As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Annie Langston

7 Jun 2023

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios.

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BBC signals radio’s shift to the podcast market

Cover image for BBC signals radio’s shift to the podcast market

Annie Langston

31 May 2023

The BBC has traditionally stuck to public programming for its radio arm. However, BBC Radio is now shifting some of its programming to BBC Studios, meaning it can now be offered for global distribution on major podcast platforms, like Spotify.

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