Blog: Social - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music

social music app

Facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the indust...

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Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Instagram

Social media

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success.

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Social media is becoming a social studio

Kriss Thakrar

13 Apr 2021

creator tools

Social media

TikTok

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including Music Machine, a loop-based MIDI production tool within the app.

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Clubhouse session: Is attention killing culture?

Mark Mulligan

24 Feb 2021

Media and Marketing

Cultural trends

Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all cos...

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Clubhouse and the next evolution of audio

Hanna Kahlert

23 Feb 2021

Music

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown periods, as background audio surges into the space left behind by contextual ambiance.

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Is this the beginning of the end for Instagram?

Hanna Kahlert

19 Jan 2021

Media and Marketing

Cultural trends

It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host, and the impact it has – ranging from filter bubbles, to “fake news”, to campaigns against min...

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Social media propositions are competing by homogenising?

Hanna Kahlert

24 Nov 2020

Media and Marketing

‘Tis the season for new social media layouts, it seems. Recently, Instagram has introduced a new layout featuring a combined Reels/Stories tab and a shopping tab; Twitter has rolled out its own form of stories, called “Fleets” (get it? Because they’re fleeting?) and Snapchat has, directly in...

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Snapchat buys Voisey to enter the music market

Mark Mulligan

20 Nov 2020

Snapchat parent company Snap Inc is reported to have acquired music collaboration tool Voisey . Voisey is a relatively new start-up, having raised its first major round mid-2019 and launching later the same year .

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Trump versus TikTok: The future of the social video app… and US media-tech dominance

Hanna Kahlert

10 Aug 2020

Media and Marketing

The Trump administration’s executive order to effectively ban Bytedance – and therefore the now hugely popular TikTok, as well as a ‘cease and desist’ on transactions with Tencent’s WeChat, with a more immediate impact on the broader entertainment industry , came down with surprising swift...

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We are at a turning point for social music

Mark Mulligan

4 Aug 2020

Music

Snap

Snapchat

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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The politics of Twitter: Brands, news, and freedom of speech

Hanna Kahlert

10 Feb 2020

Marketing

Media

Business Strategy

With the president of the United States being Donald Trump, whose proclivity for social media usage is renowned, it comes as no surprise that Twitter has a hearty presence in news reporting in 2020. The role of social media in our digital lives is profound, and the impact on news has turned truth in...

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